I propose to take Questions Nos. 37 and 57 together.
On the basis of preliminary statistics regarding the level of British traffic to Ireland this year, it is estimated that visitor numbers will be about 1.1 million, which in essence is the same as last year. However, revenue from Britain is estimated to show an increase of 4 per cent on the 1985 performance to £178.7 million.
For 1987, Bord Fáilte will be intensifying its promotional campaign in the British market. In particular, a major sales drive involving the bord representatives of the tourist industry and the carriers will be launched in February next to ensure that the recent new lower air and sea fares from this market are fully exploited. The campaign will also emphasise the competitive range of inclusive holiday packages that are available for visitors. I am confident that more competitive sea access fares should result in an increase in the number of motoring visitors from Britain next year.