I propose to take Questions Nos. 2 and 4 together.
The Central Statistics Office are the agency responsible for the compilation and publication of statistics on tourism and travel. I understand that these statistics, in so far as they relate to overseas visitor numbers to Ireland, are arrived at by means of two all-year round surveys — country of residence survey and passenger card inquiry survey — conducted by the CSO at major airports and sea ports. The results of these two surveys are subsequently subjected to minor adjustments by Bord Fáilte to take account of overseas visitors who come to this country via Northern Ireland.
In classifying visitors as tourists Bord Fáilte use the internationally accepted World Tourism Organisation definition of a tourist, that is visitors staying for any reason at least 24 hours, but not more than one year, in the country visited.
As by far the major element of total tourist traffic and revenue is generated on air and sea routes into Ireland, the CSO and Bord Fáilte are satisfied that their survey methods and resultant statistics provide an accurate measure of overseas tourist numbers.
For the purposes of market research, Bord Fáilte supplement CSO statistics with their own sophisticated survey on the performance of detailed segments of the market to which promotional activities are directed. While this survey is undertaken in conjunction with the air and sea carriers and contains much sensitive commercial information, increasing use is made of more computer-based analyses in examining the effectiveness of marketing strategies.
There is a provision in this year's budget of £0.25 million being made available to enable Bord Fáilte to develop a data base on tourists coming to Ireland, including details of all types of holiday taken. The intention is to boost tourist numbers by increasing the number of return visits. Tourism businesses will be able to use this data base to target their marketing thus making their promotion effort more effective.
The board are also currently developing a major, new, computerised tourist information and reservation system which will provide further data for market analyses.