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Dáil Éireann debate -
Tuesday, 5 Mar 1991

Vol. 405 No. 9

Adjournment Debate. - Timeshare Developments Promotion.

In the few minutes available to me I wish to draw the attention of the Minister to a matter of serious concern to many people throughout the country, but particularly in the midlands area, in view of the practice of a company in County Kilkenny in the business of selling timeshare apartments in what was formerly an abbey. The practice is quite simple, is within the law, is very sharp and warrants a change in our consumer protection legislation.

Members of the public are invited through the post by means of a document compiled from the electoral register to attend at an abbey in County Kilkenny to collect one of a range of prizes ranging from a colour television to a £1,000 holiday. When one arrives at the abbey one is placed in comfortable surroundings and encouraged, in a very highly pressurised way, to sign for a timeshare holiday in the abbey at a cost of £5,000. Quite a considerable array of documents are presented to the parties. These highly technical documents are strictly above board but the parties should have independent advice prior to signing them. I urge the Minister perhaps to direct the Director of Consumer Affairs and Fair Trade to investigate the matter and to see if it is within his powers at least to warn unsuspecting members of the public about what is happening. The absence of independent advice is crucial, given the highly technical nature of the jargon involved. I will read a brief extract:

(1) The purchaser hereby admits that he has been given a copy of the documents listed at paragraph (7) of the schedule hereto and that he has read and understood the same. (See page 3 of the constitution.)

I am talking about documentation and jargon of a highly technical and legal nature which the layman is not expected to understand. Many — I daresay hundreds — of unsuspecting members of the public have signed for this arrangement, committed themselves to the tune of £5,000 and regretted their unfortunate — and perhaps foolish — signing as soon as they left the abbey. When contacted the following day, the response of those involved is that they have signed a legally binding agreement and that there is very little they can do but to cough up the balance of the money forthwith.

The law must be changed in two respects; it must allow for a cooling off period so that people will not be encouraged to sign an irrevocable contract without the benefit of such a period. They should have a few days in which to discuss the matter with family, friends and other people. In other jurisdictions this cooling off period is allowed and independent advice is crucial. The Minister must give a commitment to stop this unfair and high pressure selling.

People are informed that loans can be arranged. If you do not bring your cheque book, a home-made cheque is manufactured on the premises and all you have to do is to slot in your bank account number. They tell you that if you sign this home-made cheque the company will look after it. They duly contact your bank manager and, because it is a cheque signed by the individual, he has an onus to pass it unless contacted by the person in the meantime. People have remained on the premises without the benefit of independent advice and are in a position of great weakness.

Having regard to the highly technical nature of the document and the fact that this whole arrangement is orchestrated by people who have the benefit of the best legal advice as to the formation of contracts which are fully binding within the terms and conditions of Irish law.

Will the Minister have the matter investigated with a view to committing himself to greater consumer protection which was promised long ago and which would certainly give an element of protection to many members of the public who find themselves in an unfortunate position and down many thousands of pounds?

I fully share the concerns expressed by Deputy Flanagan about some of the high pressure and misleading methods used in the promotion of timeshare developments. I would remind the House of the reply given by me on 13 November last (volume 402, column, 1184) in response to a question by Deputy Gay Mitchell. On that occasion I outlined the steps taken by the Director of Consumer Affairs and Fair Trade to curb the abuses associated with a specific timeshare scheme which had been the subject of widespread complaints.

Having investigated these complaints the director, in exercise of his statutory powers under the European Communities (Misleading Advertising) Regulations, 1988, requested the promoters to cease certain aspects of their advertising. As a result, the promoters modified their advertising material.

In the meantime the director has been keeping the matter under constant review. In that regard he had further contact with the promoters following which they have ceased other aspects of their promotional activities which were deemed to be in breach of the regulations. The director continues to monitor the situation and I would suggest that the Deputy, or any member of the public, who has details of this type of activity should bring it to his notice.

I also avail of the opportunity presented by this Adjournment debate to strongly advise members of the public to be wary of this type of activity. Generally speaking, it involves the sending of promotional literature "guaranteeing" the recipient a prize but to collect the prize it is necessary to attend a sales promotion. Also, while all the prizes appear to be of subtantial value, closer examination of the small print will reveal that this is not the case.

Although it may appear unnecessary to say it, I think that anyone should be cautious and sceptical of promises of expensive "free" gifts which they receive in the post.

Finally, I reiterate the need for vigilance. The director has the powers to stamp out these unworthy practices. He has shown himself to be very effective when complaints are brought to his attention.

I thank Deputy Flanagan for raising this matter in the Dáil because it gives the public an opportunity to be wary of the pitfalls as far as this matter is concerned. I would welcome any further information which Deputy Flanagan, or any other Deputy, may have to ensure that this kind of practice is stamped out.

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