I would like to assure the Deputy of the Government's commitment to the continued expansion of Irish fish exports and, in particular, to the further development of the continental European market which is Ireland's most important outlet for fishery products.
BIM is responsible for the development and implementation of the Government's promotional and marketing programme. For 1992, the board has prepared an extensive programme in mainland Europe involving support for Irish exporters in the marketplace, participation by Irish exporters and processors at important trade shows, retail chain promotions in all key markets and a programme of inward visits for buyers and consumer and trade journalists.