Vol. 456 No. 5
47 Kathleen Lynch asked the Minister for Tourism and Trade the progress, if any, made to date towards common branding for the tourism industries in both Northern Ireland and the Republic of Ireland; and if he will make a statement on the matter. [14012/95]
The first phase of the development of a brand image for Irish tourism was completed with the presentation of the initial consultancy findings to the National Tourism Council in March 1995. Since then work has proceeded on the development of an operational programme based on the brand vision. This work has been carried out under the direction of an advisory group, led by Bord Fáilte's new international marketing director and including representatives from Northern Ireland tourism interests. The project is on target and the results and recommendations of the advisory group will be presented for consideration to me and to key industry representatives late this month.
