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Dáil Éireann debate -
Tuesday, 27 Feb 1996

Vol. 462 No. 2

Written Answers. - Employment of Public Relations Firms.

Ivor Callely


49 Mr. Callely asked the Minister for Tourism and Trade the brief and terms of reference given to the public relations firms engaged by his Department in 1995 at an estimated cost of £23,330; and if he will make a statement on the matter. [4233/96]

The two firms in question, Mediawise and Public Relations of Ireland Ltd. were engaged to provide guidance and advice to myself and the Department on public relations matters and to develop a strategic communications approach to major issues of concern to the Department.

Mediawise was engaged, on a once-off basis, to advise on the projection and presentation of policy by me as Minister.

Public Relations of Ireland Ltd. has worked closely with the Department's press and information service in providing a full media service on specific projects and in broadening and deepening communications with media at national, regional and specialist levels on tourism policy issues.