The recent problems on EU fresh whitefish markets were the result of seasonal oversupply. High levels of landings due to favourable weather and plentiful stocks of fish resulted in a temporary collapse in prices and the withdrawal of large quantities of fish from the markets. In recent weeks the balance between supply and demand has begun to be restored and prices are recovering.
During the market difficulties, the Department oversaw the operation of EU market support schemes which allow for financial compensation for fish withdrawals and financial support for the producers organisations to enable temporary withdrawals and storage for future sale. During the period BIM worked to prime domestic demand for fish through advertising campaigns.