At the end of 1995, ABT carried out a survey of indigenous firms exporting to Britain. The results indicated that a small number of firms, with exceptionally high UK market dependency, were experiencing difficulties.
In response, ABT established a special task force in that market, consisting of marketing specialists, which is focusing on exporters experiencing particular difficulties. The task force is currently working with 22 companies to help them increase their overall export sales. It is also helping selected companies replace loss making or marginally profitable business with new sales opportunities in new market segments at better margins.
The industries affected come from a range of sectors, including timber, printing, textiles, electrical and engineering.