I propose to take Questions Nos. 84 and 236 together.
The primary responsibility for marketing meat and meat products lies with the industry in conjunction with An Bord Bia, which is statutorily charged with the promotion of food products.
Ministerial responsibility is to ensure unhindered access for Irish meat and meat products to markets worldwide, thereby allowing our industry the possibility of exploiting every marketing opportunity. Accordingly, priority has been given to the removal of any BSE related trade restrictions.
I am pleased that, of our more important traditional markets, only Iran continues to maintain restrictions on imports from Ireland and considerable success has been achieved in removing restrictions in other markets. The Minister is at present in Iran with a view to securing the lifting of the ban on Irish beef.
Earlier in the year, the Minister visited the UK to directly and successfully intervene when the major UK retail chains discontinued selling Irish beef. In May the Minister attended the Cairo Agro Food Fair and had discussions with his Egyptian counterpart to assist continued access for Irish beef to a market, which has now become our second largest after the UK. In addition, the Department continues to have regular contact with the authorities in the Gulf states. In July a delegation from Libya came to this country and a positive outcome to the reopening of that market has been secured. There has also been a ministerial presence at a number of Irish meat promotions throughout the European Union.
Apart from these market specific actions, discussions have been taking place with An Bord Bia and the industry about the need to increase sales of Irish beef in the EU markets. Accordingly, a beef marketing strategy to achieve this has been prepared by An Bord Bia and is under discussion with the industry. The general approach and timing of beef promotion within the EU is crucial. A number of labelling programmes have been approved by my Department to facilitate this trade. There are signs that Irish beef is regaining its market share in some of the important EU markets in recent months and the marketing strategy will be aimed at boosting this trend.