Overall responsibility for promoting Dublin as a tourist destination rests with Dublin Tourism. The most recent study of visitor attitudes to Dublin is the Dublin Visitor Survey, published this month by Dublin Institute of Technology and Dublin Tourism. It concludes, regarding the attractions for tourists to Dublin, that: the vast majority (94.8%) of visitors feel that the people of Dublin are friendly and hospitable; more than 85% of respondents believe Dublin city is safe and a similar proportion believe it is an easy city to get around; Dublin is generally perceived to have a good supply of visitor attractions and restaurants; some 83.6% of visitors agree that Dublin has a rich cultural life and 76.6% say that there are plenty of museums to visit.
On the negative side: almost one in four visitors state that Dublin is a dirty city; and nearly a third of respondents believe that prices in Dublin are too high, although 60% of visitors believe that Dublin still offers good value for money.