In response to a changing dynamic in the Irish economy, IDA Ireland has recently decided to implement a new strategy for the agency going forward until 2010. This new strategy has a three pronged approach to continue to attract quality foreign direct investment from existing and new companies with a focus on developing clusters of world class industries and moving from cost based to knowledge based investments; the establishment of regional economic centres at key locations which have not seen the full benefit of growth in recent years, while maintaining the target of doubling the number of jobs from greenfield projects in the Objective One regions; and a greater focus by the agency on the areas of education, skills and research to ensure key future competitive advantage.