The main function of ministerial led trade missions is to assist companies to develop contacts in the target market. The presence of a Minister not only helps to attract attention to the mission itself and to Ireland generally, it also provides an impetus to ongoing negotiations and helps companies to cement existing relationships.
In November last year I launched a drive in which Enterprise Ireland will work with Irish building materials suppliers to improve their already strong presence in the British market. The launch took place in the Irish Embassy in London and was attended by nine Irish companies and seven of the leading national and regional builders merchants in Great Britain. Sales as a direct result of this event are estimated at £1.3 million, although in the long-term the clear focus on this key market will have much larger results.
In March this year I led a trade mission to Japan, in place of the Taoiseach who was unable to travel because of developments in the peace process. The mission consisted of 47 companies, the largest ever trade mission from Ireland to Asia, with strong representation of the ICT/software and education sectors. Contracts with an estimated value of £21 million were signed during the trade mission.
In Japan I also conducted a series of meetings with the presidents of four Japanese companies. One of those companies has begun the expansion of its research and development facility in Limerick which I was pleased to announce after our meeting. Another company which I met is examining the possibility of locating a new project in Europe and the IDA is now in negotiation with the company with a view to bringing their project to Ireland. I also addressed a meeting of the Japan Ireland Economic Association which was attended by 250 leading Japanese business people interested in connecting with Irish partners or in the possibility of locating new investments in Ireland.