Vol. 543 No. 2
708 Mr. Bradford asked the Minister for Justice, Equality and Law Reform the public relations or advertising campaigns which have been funded or part funded by his Department since June 1997 which involve the personal appearance of the Minister or Ministers of State on television, radio or in newspapers; the cost of any such campaigns; if any such campaigns are planned for the future; and if he will make a statement on the matter. [26811/01]
I have not appeared on television or in newspapers nor have I spoken on radio. I can, however, confirm that the Minister of State at the Department of Justice, Equality and Law Reform, Deputy Mary Wallace, spoke in two radio commercials, details of which are outlined in the following tabular statement. I am not aware of any further plans to participate in advertising of this nature.
|
Date of Advertisement |
Purpose of Advertising |
Medium |
Cost, £(euro) |
|
20-21 October 2001 |
Disability information day, 2001 |
Radio |
2,840 (3,606.80) |
|
22-28 October 2001 |
Draft national plan for women (2001-2005) and public consultation process |
Radio |
12,925 (16,411) |
709 Mr. Rabbitte asked the Minister for Justice, Equality and Law Reform if he will outline, in respect of the radio advertising campaign featuring the Minister of State promoting the draft national plan for women, the production costs involved in the advertisement; the number of occasions on which the advertisement has been transmitted to date in respect of each radio station; the number of further slots booked in respect of each radio station; when it is expected that the advertising will be completed; the average unit cost per transmission; the estimated cost of the advertising campaign; and if he will make a statement on the matter. [26907/01]
The following information details the costs involved. The production costs totalled £1,100 or 1,396. The advertisement was transmitted 12 times on Radio 1, 28 times on 2FM and 21 times on Today FM. There are no further slots booked. The advertising campaign ran from 22 October to 28 October and is now finished. The average unit cost per transmission was £193.85 or 246.14. The cost for the radio advertising campaign came to £12,925 or 16,411.
The Minister of State at the Department of Justice, Equality and Law Reform, Deputy Mary Wallace, launched the plan on 16 October 2001. The plan is designed to guide and inform a consultation process leading to a National Plan for Women for the next five years. The consultation process will culminate in a public forum which is due to be held in the early part of 2002. It is hoped to publish the final plan before the summer. The Department considered radio advertising to be a crucial part of the overall advertising campaign. It was also considered that radio advertisements would have maximum impact if the Minister of State with special responsibility for equality issues were to do the voice part of the radio advertisements.
The radio advertising campaign received unprecedented response from the public. Over 700 calls have been received on the Lo-Call number set up by the Department, the majority of which are a direct result of the radio advertisement. The launch of the draft plan formally commenced the consultation process. The Government anticipates the involvement of a large number of women's representative groups, other NGOs, the social partners and other stakeholders and women generally as well as the statutory and private sectors. The involvement of women and their representative groups are essential to ensure a comprehensive and inclusive consultation process.
Question No. 710 answered with Question No. 707.
