Michael Noonan
Question:26 Mr. Noonan asked the Minister for Agriculture and Food the progress he has made since the establishment of the beef summit. [3985/03]
Vol. 561 No. 3
26 Mr. Noonan asked the Minister for Agriculture and Food the progress he has made since the establishment of the beef summit. [3985/03]
I hosted a meeting of the main farming organisations and the chief executives of the main beef export companies last December. The purpose of the meeting was to review the state of the beef industry and to consider the best market strategy for the industry in the short to medium term. A number of issues were agreed at that meeting. First, the participants accepted that the Bord Bia market strategy involving Irish beef moving up the value chain within the EU and gaining a greater spread of markets in general, represented the best way forward for the industry as a whole. This will involve applying greater efforts in maximising the returns from core European markets, including Italy and Holland, targeting growth in European developing markets such as Scandinavia and France and developing niche opportunities in Germany, Belgium, Spain and Portugal. In this context the UK will continue to be our largest core market for beef and the strategy ahead will involve increasing the volume of overall trade at retail level in the UK.