The next slide shows next-day delivery quality on the domestic side, as measured by ComReg. It charts where we want to get to and where we are. In 2006, we were at 72% and in 2007, at 77%. The final figures are not available for 2008 but they should be available at the end of March or thereabouts. We estimate that approximately 80% is the achievement level and we anticipate against that figure. What we have charted on the slide for 2009 to 2011 is our road map to hit the 94% target we have agreed with ComReg.
This is a very comprehensive transformation project which is ongoing in the company. There is a whole range of different initiatives that we are driving and that have already given us this improvement and which will deliver the next level of improvement beyond that.
The next slide deals with what those projects actually are. First, there is a comprehensive capital investment of €150 million extending over five years which began in 2007 and which will help us improve quality and efficiency. That money is being spent on upgrading buildings, new sorting equipment, delivery units, mail processing centres, training of management and staff, IT systems and new technology such as collection scanning and upgrading track and trace. This is a very comprehensive programme which touches all of our network throughout the country.
To emphasise the scale of what we are doing, we deliver about 3 million pieces of mail per day. We have approximately 6,000 postbox induction points and several thousand customer collection points, all of which we manage and target at the 94% next-day delivery. We are very committed to this project because we believe by far the best strategy for An Post is to be in what we refer to as a high quality, low-cost environment. We must offer very high quality service to our customers and continue to give value for money.
An Post is very much a key part of the economy and the national infrastructure, and mails are still very relevant to that. We have a significant role to play, particularly in the current economic circumstances, by continuing to focus on this strategy. We have rolled out performance management by unit, so every delivery unit and processing centre understands what its performance is on a daily basis and is rated accordingly. We have full employee engagement in this task. Our staff and unions are very much behind this effort and understand and support its importance. We have made a major investment in management training and development. We are perhaps halfway through this and we will complete it in 2009.
An example of the type of applications we have rolled out is collection scanning. By the end of this year, all of our collection points throughout the country will be on an automated barcoding collection system, so we will be able to assure customers that collections are made on time and to monitor progress and ensure collections are performed in the most cost-effective way. This is how we are approaching the quality project. On the international side in particular, we have more than exceeded targets and substantial progress is under way on domestic next-day delivery. We anticipate hitting the targets I have indicated in approximately two years.
On the cost and efficiency side, we have undergone a major nationwide operational redesign programme to institute modern work practices. An example is in our collection and delivery unit, namely, the people responsible for collection and delivery of mail, who are mainly postpersons. They operate out of approximately 120 major delivery service units throughout the country and from about 450 smaller postmaster-run units. We are in the process of a major re-design of all these routes which will improve costs and efficiency in that area and we are happy with progress. We are introducing modern work standards and measurement as part of that process using software to design the optimised postman's walk in certain areas, for efficiency and quality. All this has an impact on improving productivity substantially and will be an important gain for us.
We have improved attendance levels in the company by 2% thereby reducing absenteeism, which is a significant step forward. Increasingly, we operate in a situation in which our staff accept that change is normal and ongoing, and part of responding to a competitive and open market. This is our drive and our intention.
I move now to the retail strategy. An Post has by far the biggest retail network in the country, with over 1,200 outlets. We are very much committed to this network and regard it as a significant strategic asset. Our overall strategy for the network is to offer a new range of products and services to our customers. In that way we can grow business through the network, sustain the maximum possible number of outlets and reward our postmasters and others with increased income.
I offer some examples of what we are doing in this regard. Postbank is a major initiative by An Post which began almost two years ago and represents an initial €56 million investment. Postbank is in partnership with Fortis, a major European bank. The bank completed its first full year of operation in 2008 and we are quite happy with progress. Obviously, this is a difficult environment for banking but nonetheless Postbank has made good progress in attracting new customers and accounts.
We now sell insurance products throughout the network. This year we will launch a foreign exchange service and a mobile phone product, the latter in partnership with Vodafone, on the basis of a mobile virtual network operator, MVNO, set up. We are very excited about this product and have high hopes for it.
All this investment will facilitate significant business development for our postmasters. We will invest in training them and will support them from a retail management perspective. The key to our strategy is to improve on our relationship with our customers. An Post is a very trusted and very well recognised brand throughout the country and has huge strength. We have been investing in that from a sales and marketing viewpoint and are leveraging it throughout our post office retail strategy. We believe these types of products, and others on the way, represent a great opportunity for us to grow our business.
An initiative we will try out in about 12 months is the roll-out of two or three new post office outlets targeted at particular segments. We believe there is a market opportunity to be explored in optimising the business and SME sector, for example. We will target some outlets specifically at this sector, offering a range of products, such as design services, direct mail management capability, etc., which will help us grow that business. We expect to have a couple of these outlets in operation in the next 12 months or so.
We are trying out vending machines at a range of sites. These are machines which enable people to post parcels or letters using credit cards to make payment. Six are in operation at present, one at Dublin Airport and a couple in Tesco outlets. They have been running for the past three months and are proving very successful for us. We will roll out about 20 or 30 others in the course of the year. The Google campus in Dublin will be the location of one machine. We are working in all these areas to develop and grow our business in the future.
In summary, our retail strategy involves a significant investment in new and existing outlets, with business management support for retailers to help them grow their business. There is a very significant extension in the range of products we offer. Members have already seen that with Postbank and the insurance roll out, and they will see mobile phones and foreign exchange later this year.
During the year we will announce other new ventures of this kind that expand our business offering. We are also working on a multi-channel approach. We will continue to invest in our physical post office network and in new locations we will use the vending machines I described in an effort to exploit new parts of the market. Increasingly, we will use the Internet channel. Members may have noted that about six months ago we launched an Internet site for people to pay TV licence bills and that is going very successfully for us. It won two e-government awards last week and has already achieved penetration of approximately 18% of the market. This means that, after six months, 18% of people pay for their TV licences over the Internet. We are investing in areas where we can improve our service offering for customers and can come up with products and developments that are useful to people.
In conclusion, we are almost two years into the transformation road map that I shared with members. Its basis is an absolute focus on our customers. We have a great relationship with our customer base and are interested in coming up with ways to expand our service offering to them. We are improving quality and we still offer good value for money. Our focus is high quality, low cost service on the mail side. We will optimise revenue opportunities and some of these are on the mail side. Part of the mail business may be in decline but there are still many growth opportunities.
Underpinning everything are staff capability and engagement. Our staff are very much signed up to this view of the company and are very supportive of its strategy. This means we will focus on agile implementation of change and on competitiveness. We are moving towards an open mails market in 2011. About 60% of our revenue on the mail side is fully open to competition and has been for some years. In 2011 we will have a fully open market situation and our strategy to deal with that is simple — high quality, low cost. We will work to improve our service offering and to stay competitive. I shared the accompanying slide with those members of the committee who were at the Dublin mail centre, DMC, a little over a year ago. If we execute all this successfully we believe we will be in a position to offer world-class postal distribution and financial services to the country. This will ensure our success in a more open environment.
I thank the Chairman and the members of the committee for this opportunity to take them through our position and I am very happy to take any questions or points.