I thank the joint committee for inviting the Irish Hotels Federation to address it on the issue of the rates payable by hotels to local authorities. Tourism is one of Ireland's most important economic industries and has to play a key role in our economic recovery. The Irish hotel and guesthouse sector, a key part of that industry, is in a critical financial position owing to excess capacity, falling demand, falling room rates, the collapse of the banking industry and the issue of competitiveness.
In relation to competitiveness and following the decimation of profitability in the past three years, hotels have addressed this issue in a commercial manner and reduced costs, where possible. The one area in which there has been an inability to reduce costs is Government related charges, in particular local authority rates and items such as water and sewage charges. We again call on the Minister for the Environment, Heritage and Local Government to substantially reduce the burden of local authority rates on hotels and guesthouses. Competitiveness is a key factor in restoring the economy in general and the tourism industry, in particular. In 2009 the value of exported goods and services was estimated at €148.4 billion, of which €3.9 billion can be directly attributed to tourism, accounting for 2.6% of exports. This, however, represented a drop of 19% on the figure for 2008 and reflects a changed business environment and the dramatic shifts continuing to take place in Ireland and our markets abroad.
In the hotel sector occupancy rates have fallen by 15% since 2007 and are now at 55%, a level not witnessed since the early 1980s. Prices have collapsed, with falls of over 25% during the last 22 months owing to serious overcapacity in supply, the continued weakening of overseas markets and unsustainable support provided by financial institutions to insolvent hotels with high levels of funding exposure. This, combined with historically low occupancy levels, is threatening the survival of established and viable businesses, many of which are vital to the long-term strategic objectives of the tourism industry. What compounds matters even more is the lack of any initiative from the Government to deal with the burden of charges applied to businesses.
The 900 hotels in Ireland encompassing 60,000 bedrooms pay approximately €90 million a year in rates to local authorities. This equates to an average of €1,500 per bedroom which, in many cases, can be as high as €2,500-€3,000 per room. This represents 6% of the total take in a situation where the hotel sector accounts for 1.5% of GDP. We have members who pay in excess of €400,000 and €500,000 per annum in rates. Average revenue per room per night is estimated at €34.65. The average local authority rates figure in terms of the cost per room per night is €4.11 or an enormous 11.8% of revenue. Average EBITDA — earnings before interest, tax, depreciation and amortisation — per available room dropped from €9,786 in 2006 to €4,650 in 2009, which figure is expected to fall further to €3,500 in 2010. These figures were sourced from the Howarth Bastow Charleton report. Hotels no longer have the earnings to enable them to pay these rates.
Hoteliers have always been committed to providing good employment for their staff, supporting their suppliers, many of which are small local businesses, and giving an excellent service to their customers. However, in order to survive, hotels have had to implement severe cost cutting measures which include wage reductions, fewer hours rostered and reduced staff numbers, renegotiating supplier contracts and deferring renovation works and investments. Every cost area over which the hotelier has discretion has been seriously examined and costs reduced. In a recent survey 70% of our members said they had reduced employment levels year on year this summer and 82% were looking at reducing staff levels in the next three months. It is of great concern that, at a time when the number on the live register is at 455,000, hoteliers are being forced to make decisions to reduce the level of employment and service in this important export industry in order to pay the exorbitant amounts demanded in local authority rates.
The biggest single cost over which hoteliers and guesthouse owners have no control is local authority rates. Prior to the passage of the Valuation Act 2001 businesses could have sought a revision of their rateable valuations on a number of grounds, including a deterioration in the profitability of the business. However, the 2001 Act removed this method of seeking relief on the basis that the legislation envisaged that every rateable property would have its valuation revised every five to ten years. It is now nine years since the 2001 Act was brought into force and only three of the 88 rating areas have had revisions carried out by the Office of the Commissioner of Valuation. At this rate it will take over 20 years to complete the process in all rateable areas, notwithstanding the intention in the legislation that the revised valuations be further revised every five to ten years. The revisions which have been completed have resulted in the local authority rates liability of hotels being reduced by, on average, more than 30%. Based on this experience, it is reasonable to suggest that if the revisions were completed in the remainder of the country, similar results would be achieved. In the meantime hoteliers are being forced to pay excessive rates, particularly at a time of very difficult trading circumstances.
Under the Local Government (Rates) Act 1970, local authorities may, with the consent of the Minister for the Environment, Heritage and Local Government, introduce a scheme to waive all or a portion of the rates due by a class of ratepayers. The Irish Hotels Federation wrote to most of the rating authorities requesting that a 30% waiver of rates on hotels be introduced and every reply received indicated a refusal to introduce such a waiver scheme. Following representations made on behalf of the federation by the Tánaiste and Minister for Education and Skills, Deputy Coughlan, we received correspondence from the Minister for the Environment, Heritage and Local Government, Deputy Gormley, dated 20 July 2010, confirming that he had not received any application from a local authority in respect of a rates waiver scheme for the hotel and accommodation sector. He also indicated his belief the use of such a scheme in respect of commercial property would be unfair, as it was highly unlikely that a local authority would be able to absorb any shortfall, giving rise to a negative impact on other ratepayers. It is the view of the federation that the only option is for the Government to introduce emergency provisions providing for a 30% reduction in the local authority rates applicable to hotels and guesthouses until such time as these properties have had their rateable valuations revised, as provided for in the 2001 Act. The slow progress made by the Office of the Commissioner of Valuation in carrying out revisions has rendered the Act manifestly unfair.
We also call on each local authority to recognise the particular difficulties being faced by hotels at this time and agree to accept from them an amount that each property can afford to pay. We particularly urge them not to take legal action which would force hotels or guesthouses to close or go into receivership or liquidation. Our members are willing to pay a fair and equitable level but simply can no longer bear the rates imposed in this unprecedented environment when a process for the revision of valuations promised has not been completed. It is ludicrous that many hotels have been told that, if they do not pay the full amount due, they will be subject to court proceedings. This could only result in the further demise of hotels, with a knock-on effect on employees and suppliers to hotels. Many of our suppliers are small local businesses which now face their businesses being put at risk by local authorities threatening to use their strong legal position to force hotels to pay. This is an emergency issue for most hoteliers and guesthouse owners, as they just do not have the trading income or cash flow to pay the current level of local authority rates.
I thank the Vice Chairman for giving us the opportunity to address the committee. We will try to deal with any matters members wish to raise.