This Bill provides for the creation of a new agency, Enterprise Ireland, through the dissolution of both Forbairt and An Bord Tráchtála and the amalgamation of the relevant elements of the services to business function of FÁS.
As such it will undoubtedly provoke criticism from Members of the House that all that is involved is merely moving the deckchairs around in response to changes in ministerial portfolios. Indeed, it will undoubtedly be claimed that such benefits as will be gained will be outweighed by the disruption caused to existing operations and the loss of focus which is currently placed on marketing and technology.
I intend in my address this morning to substantively rebut such allegations. The fact is that while the Bill itself does consist of the legislative provisions to create new agency structures, it will facilitate a totally new approach to indigenous industry development policy. That approach is built around the key elements of sustainable competitive advantage and the business development model — BDM.
Sustainable competitive advantage is at the core of business growth and survival in a turbulent and changing marketplace while the business development model will be the vehicle whereby agency supports to industrial clients will be assessed and delivered in the future. What is sustainable competitive advantage? Quite simply, it is the ability to consistently and profitably deliver products and services which customers are willing to choose in preference to those of competitors. The definition may be simple but, for the individual firm or entrepreneur developing and sustaining a competitive advantage, it is by no means a trivial issue.
Success or failure at firm level is determined by a complex interaction of forces that run across the firm's value chain from its suppliers to its final customers. Among these are the inescapable facts that in the globalised marketplace input prices are considerably more volatile than in a sheltered domestic market, customer needs and tastes are constantly changing, new technologies emerge which give rise to new products and processes and new markets are opening up in Asia and Europe.
To prosper and grow firms need to constantly evolve to meet the needs of this changing environment. Failure to do so is evidenced by the fact that every one of the 113 manufacturing firms which started in the year 1974 is now closed. It is no surprise then that there is a general perception that we are strong when it comes to creating businesses but weak when it comes to sustaining them. Why should this be the case?
We can certainly gain some insights from an assessment of the performance of indigenous industry which identifies some significant strategic weaknesses and these include an excessive dependence on traditional sectors. Many firms are located in traditional industrial sectors where growth prospects are poor and competition from low cost producers is intense. Such competition will intensify further with increasing globalisation and free trade.
Levels of profitability are low. While average profitability — return on sales — has increased in recent years, it remains low in absolute terms at 4.3 per cent for the food sector and 9.2 per cent for general manufacturing according to Forfás surveys. This restricts the funds available for investment and growth.
We have a low propensity to conduct research and development. In 1996, 55 per cent of indigenous companies undertook no research and development. Of those companies that did, only 19 per cent spent more than £100,000.
There are deficiencies in human resources. There is evidence that, overall, Irish business does not invest sufficiently to upgrade the skills of workers and management. This is particularly the case for smaller firms.
There is continuing reliance on home and UK markets. Only 44 per cent; of Irish small and medium sized enterprises export compared to an EU average of 54 per cent; 65 per cent of indigenous manufacturing output is sold on the home market and, of the balance that is exported, 43 per cent is sold in the UK market. These deficiencies have persisted despite an interventionist industrial policy which featured the widespread availability of grants. In this decade alone, almost 70 per cent of the firms recorded on my Department's industrial database as being in existence in the period received a grant of some kind.
While the persistence of these deficiencies gives rise to serious concerns, they should be taken in context. On the positive side, the Irish enterprise sector as a whole is thriving. Employment in the foreign direct investment sector has grown by 32 per cent and 32,000 jobs since 1992, while employment in indigenous manufacturing companies has grown by 13.5 per cent and 16,000 jobs in the same period. Even more striking has been the growth in the services sector where employment has grown by 142,000 since 1992.
This growth, and Ireland's very rapid economic progress in the 1990s generally, has been underpinned by a commitment to getting the climate right. Prudent management of the public finances coupled with the contribution of successive partnership agreements has created a virtuous circle of rapidly growing productivity and real wage increases. The European Union has also played a major part both through the contribution of the Structural Funds and in the liberalisation of markets in the run up to EMU.
We are, therefore, faced with a conundrum. Overall, enterprise is booming. In particular, we now have a thriving domestic services sector which is capable of further significant growth as living standards continue to rise. In addition, we have arrived at the point where it is no longer necessary to grant aid firms simply to offset the effects of a dysfunctional cost and taxation environment. In the midst of all of these positives, however, the fact remains that the indigenous traded sector displays significant performance weaknesses which the traditional industrial policy model is failing to address.
Clearly a serious reappraisal of policy is needed. On coming into office, l directed my Department to undertake just such an examination with a view to addressing the concerns I have just outlined. The outcome of that review is the reason I am bringing forward the Industrial Development (Enterprise Ireland) Bill, 1998.
The traditional approach to the industrial development business can be characterised as supply driven. Under this approach the development agencies channel their cash into a wide range of schemes which they have established and the onus is largely on the firm to match its needs to those schemes.
The effect of this supply driven approach is that there are too many schemes and too little focus on the real needs of the client firm. At best this gives rise to a scattergun approach in the hope that if enough clients get support across enough categories at least some of it will hit the mark. This approach is wasteful, inefficient and less than optimally effective. Moving away from it requires a much greater focus on identifying the real needs of client firms and addressing those needs in a streamlined, flexible way. Such a move will result in better value for money, better targeting of supports and better performance from the assisted companies.
The key to fulfilling client needs is to first establish what those needs are. Historically the industrial development agencies have tended to concentrate on grants administration based on paper plans rather than on taking a hands-on approach and spending time with the client to develop an in-depth knowledge of their business and the strategic issues facing it. This approach works well in the FDI context where the majority of firms are well established successful firms who are essentially negotiating the level of cash subsidy which will be paid to secure the location of their project in Ireland and who already have the necessary internal competencies in R and D, marketing and strategy.
In the indigenous context, however, firms tend to be less well developed and their needs are more complex ranging across the entire spectrum of business functions. At present firms are faced with the prospect of having to deal with three independent agencies, FÁS, Forbairt and ABT, which are administering in excess of 45 different schemes. There are, of course, some firms which profit from the current system. Those firms which have a clear idea of their needs and the resources to exploit the system will be more successful than other less well developed firms and may thus capture a greater proportion of agency resources. In addition, the existence of separate agencies for overall business development, human resources and marketing offers firms the opportunity of using a positive decision on funding by one agency to leverage funding from the other agency. This is one manifestation of the grant mentality which has been strongly criticised for its negative impact on entrepreneurship and risk taking in enterprise. lt also diverts scarce resources from the areas of most need.
The Culliton report summarised the issue as follows: "Industrial firms are integrated business entities. The different functional areas operate together in a cohesive way. State support for the functional activities of firms, whether in marketing, training or finance, should be provided in an integrated package". The Culliton Group's key insight was to recognise that State supports relate directly to the key strategic business functions performed by firms.
My Department has built upon the Culliton view by developing a business development model — BDM — which provides the basis for assessing existing agency schemes and programmes and for streamlining them into a format which is clear, simple and directly related to business development needs of firms in the areas of strategy assessment and formulation, research development and design, production and operations, marketing, human resources and finance. The goals are simple support structures meeting real business needs and efficient client-friendly delivery. Three separate agencies operating in excess of 45 different schemes is not the way to achieve this. If we are to take an integrated, holistic approach to the developmental needs of enterprise we need to have an integrated agency, hence the creation of Enterprise Ireland.
Enterprise Ireland will bring together the business development functions of Forbairt, An Bord Tráchtála and relevant human resources expertise from the FÁS services to business function. Enterprise Ireland will have a new mission and a new approach to service delivery based on the strategy outlined here. In bringing together the key elements of Forbairt, An Bord Tráchtála and FÁS, the new agency will have access to expertise across the range of business functions required by firms and outlined in the business development model.
The following essential elements will underpin Enterprise Ireland. There will be clarity of mission, clarity of focus in terms of its client base, a close working relationship with client firms to establish their developmental needs, streamlined services which meet those needs and selective deployment of resources to achieve maximum impact on the performance of client firms. I will now outline those elements in greater detail.
The mission of Enterprise Ireland is "to help client companies develop a sustainable competitive advantage leading to increasing profitable sales, exports and employment." This mission has been devised to reflect a clear statement of cause and effect, that is, sustainable competitive advantage at the level of the individual firm which leads to the desired policy outcomes of increasing profitable sales, exports and employment. The key metrics of sales, exports and employment underpin the need for Enterprise Ireland to focus strongly on companies with the willingness and potential to trade internationally. Given the limited size of the domestic Irish market and its increasing openness in a globalised competitive environment, significant growth in sales and employment can only be achieved through exporting.
The client base of Enterprise Ireland will be comprised of manufacturing and internationally traded services companies which are genuinely Irish based and whose growth and development can be enhanced through working with Enterprise Ireland. Enterprise Ireland client companies will essentially fall into two categories. The first category will involve companies which are Irish owned at start-up and where any foreign involvement is of a purely financial nature only. My primary intention here is that Irish start-up companies which are bought out by overseas investors, often at a relatively early stage of development, should remain as clients of Enterprise Ireland.
The second category will comprise companies which are foreign owned but whose Irish management has autonomous decision-making power in relation to a majority of key strategic business functions, that is, strategy formulation, research and development and marketing. Such companies are effectively indigenous in terms of functions and, as such, appropriately belong in the Enterprise Ireland client base. Companies whose long term strategic development is determined in Ireland will fall within the Enterprise Ireland client base, while companies whose strategic development is determined by their parent corporation will fall within the client base of IDA Ireland.
I will now turn to the issue of the delivery of supports. In the context of the client base segmentation which I have just described, there will be one clear source of financial assistance for companies for each element of the client base; Enterprise Ireland and IDA Ireland will be responsible for financial assistance to their respective client groups. As regards the issue of non-financial soft supports, which are largely of an information or advisory nature, these will be directed primarily, but not exclusively, at Enterprise Ireland's clients since these companies face greater developmental challenges than IDA Ireland's clients. However, the objective of embedding foreign direct investment companies in the economy through sub-supply linkages and the location of strategic business functions, such as research and development and marketing, must also be taken into account. In that regard, the overall policy goal is that the maximum number of foreign direct investment companies should become fully rooted in the economy.
Significant diseconomies of scale would arise from splitting the provision of soft supports between Enterprise Ireland and IDA Ireland. In the new agency structures, therefore, soft supports in relation to linkage, marketing, research and development and human resources will be provided centrally by Enterprise Ireland. The main focus of these supports will be on Enterprise Ireland client companies. However, Enterprise Ireland will also provide these supports to IDA Ireland and other agency clients which have specific developmental needs and where Enterprise Ireland supports can add value.
As I have already stated, the business development model will be central to Enterprise Ireland's functions. The key strategic concept is that flexible, customised supports should be delivered to Enterprise Ireland clients as part of a structured development process involving an analysis of client needs, delivery of the supports themselves and subsequent monitoring of client performance.
Enterprise Ireland will have the necessary expertise to add value to its client base in the analysis and quantification of client needs across the six functional elements of the business development model, that is, strategy assessment and formulation, research, development and design, production and operations, marketing, human resources and finance. Enterprise Ireland will also draw on its internal resources to provide added value services which meet identified client needs. However, the agency will also facilitate third party provision of developmental services where this is the best way of meeting client needs. In order to effectively implement the business development model and the structured development approach, the following activities and associated resources will transfer to Enterprise Ireland: all of An Bord Tráchtála's functions, Forbairt's business development, investment policy and commercial assessment functions, the relevant elements of Forbairt's research and technology functions and the relevant elements of the services to business function of FÁS.
I would like to return to the issue of focus and to underscore its importance. My aim is to ensure that Enterprise Ireland is a genuinely new and focused organisation and not simply an amalgamation of the component parts and activities of the agencies involved. The business development model will provide the overall strategic direction for the refocusing and streamlining of the various schemes operated by the agency and the mechanisms through which they are delivered. My Department will work in conjunction with Enterprise Ireland to ensure that the model is effectively operationalised and that the necessary streamlining of schemes takes place. I am particularly anxious to ensure that a clear strategic direction is set for Enterprise Ireland's technology operations and to remove some of the confusion which has persisted since the incorporation of the former Eolas into Forbairt.
As part of Enterprise Ireland's overall company developmental mandate, its technology function will provide needs analysis and developmental, value adding supports to client firms. To achieve this, Enterprise Ireland's technology activities will encompass technology auditing as part of the overall client needs analysis, advice and problem solving, contract research and development where identified market failures exist, assistance and advice with licensing and technology transfer and co-financing of in-company research and development.
It must be clear that Enterprise Ireland is an industrial development organisation, not a stand alone technical institute and its technology activities must fit that brief. The corollary is that Enterprise Ireland should not be involved in public good or regulatory activities or non-developmental testing services and services where, relative to private sector providers, a competitive advantage is gained through cross-subsidisation from other parts of the organisation, either in cash or in kind.
In light of the foregoing the Government has decided that some functions currently exercised by Forbairt will not transfer to Enterprise Ireland. In this context it is intended that the existing Forbairt functions in the metrology area will transfer to the National Standards Authority of Ireland. It is also intended that the Irish Energy Centre should be constituted as a statutory agency of the Department of Public Enterprise and separate legislation will be brought forward by the Minister for Public Enterprise to achieve this.
As regards those elements of the existing Forbairt technology activities involving the third level sector, such as the programme in advanced technology and the measure 4 scheme, these will be incorporated within Enterprise Ireland on the clear understanding that they must contribute to the development of enterprise in the long, medium and short term. I conclude on this aspect of Enterprise Ireland's functions by reiterating that, where necessary, specific technology activities transferring to the agency from Forbairt will be reoriented and reconfigured to meet the agency's overall developmental mission. Where necessary, such reconfiguration will involve the discontinuation of non-developmental activities.
I want now to outline the human resources dimension of the new agency. I am committed to ensuring, as with the other elements of the business development model, that Enterprise Ireland has the capacity to address human resources development within its client firms. That capacity will be provided through the transfer of relevant elements of the FÁS services to business function. Significant elements of STB activities interface directly with the overall mission and strategic approach of Enterprise Ireland, in particular assisting companies in assessing training needs; assisting them in the development of company training plans; and the delivery of training grant schemes. The relevant staff and resources required to exercise these functions within Enterprise Ireland will transfer from FÁS to the new agency. Other elements of the function will remain within FÁS.
I want to turn to the specific provisions of the Bill and to outline its key features to the House. As I indicated at the start of my address, the main purpose of the Bill is to provide for the establishment of the new industrial development agency, Enterprise Ireland, through the amalgamation and restructuring of Forbairt, An Bord Tráchtála and certain elements of the services to business function of FÁS. Consequently, the Bill provides for the dissolution of Forbairt and ABT. The Bill also provides for the transfer of the metrology functions currently exercised by Forbairt to the National Standards Authority of Ireland.
The Bill also provides for amendments to the Industrial Development Acts, 1986 to 1995, and the Metrology Act, 1996, arising out of the restructuring, as well as certain other minor amendments to those Acts, the Shannon Free Airport Development Company Limited Acts, 1959 to 1995, and the National Standards Authority of Ireland Acts, 1996 to 1998, which are mainly concerned with the updating of certain financial limits. I intend that the new agency will be established during the month of July, and section 3 provides for the making of the necessary order to achieve this.
Section 6 provides for the establishment of Enterprise Ireland — known in the Bill as "the Agency"— as a corporate body and as an agency of Forfás. In that regard, Enterprise Ireland will come within the policy and co-ordination remit of Forfás and its powers have been expanded to allow for this in section 45.
Section 7 sets out the functions of the agency. This section provides the broad powers to allow Enterprise Ireland to implement the business development model. In addition to these broad functions, the agency will also draw on the specific provisions of the Industrial Development Acts, 1986 to 1995, to provide its client firms with a comprehensive range of advice and developmental supports.
Staffing provisions for Enterprise Ireland, and related provisions for IDA Ireland, are dealt with in a number of sections, while the provisions of the Industrial Development Act, 1993, are also relevant. Under the terms of the 1993 Act which continue to apply, Forfás is the overall employer of both its own staff and those of Forbairt and IDA Ireland. Initially, it is proposed to retain this approach in the Enterprise Ireland context; that is to say that staff will be employed by Forfás and seconded to Enterprise Ireland. This is provided for in section 39 for ABT staff and in section 40 for FÁS staff. Under the terms of the 1993 Act, the staff of Forbairt are currently staff of Forfás and, as such, the power already exists to second these staff to Enterprise Ireland.
In regard to the staff of FÁS, as I have already indicated, only certain elements of the FÁS services to business function will transfer to Enterprise Ireland. Section 40 therefore provides the powers to transfer the relevant staff. In order to allow sufficient consultation for this, the section will come into force by ministerial order.
Provision is also being made in the Bill to allow Enterprise Ireland and IDA Ireland to assume the role of employer should this prove necessary. In the case of Enterprise Ireland, this is provided for in sections 18 and 19. A similar consequential provision is being made for IDA Ireland in sections 36 and 37.
The successful pursuit and implementation of Enterprise Ireland's new mission and strategy will require a very different approach to that currently pursued by its component agencies. As such, the success of Enterprise Ireland will be critically dependent on its staff. I want to ensure that the new agency has the full scope to implement a human resources policy which underpins its distinctive mission and business needs. Should this require a change in the staffing structures established under the 1993 Act, then such change will be made and the necessary order making provisions are included in the Bill to achieve this.
Section 33 provides for an amendment to the Industrial Development Act, 1993, to allow for an increase — from £750 million to £2 billion — in the aggregate amount of grants to Forfás, Enterprise Ireland and IDA Ireland. The increase is necessary because the bodies in question are now nearing the existing statutory limit in respect of the total amount of moneys which may be granted to the bodies for the exercise of their functions. Similar provisions are made in respect of Shannon Development in section 35. It should be noted that this is the gross amount of money to be granted to the agencies and has no impact on the percentage grant aid to individual companies.
Section 34 provides for an amendment to the Industrial Development Act, 1993, to allow for an increase in the aggregate threshold — from £2.5 million to £4 million — for grants to an individual undertaking above which Government approval is required. The existing threshold dates back to 1981 and, taking inflation into account, its continued application has resulted in a significant increase in the number of projects which require Government approval.
This section also provides for a pro rata increase in a range of individual grant thresholds set out in the Industrial Development Act, 1986, above which Government approval is required, thus bringing these thresholds into line with the increased aggregate grants threshold.
Sections 49 to 51 provide for the transfer of the metrology function to the National Standards Authority of Ireland. In the first instance, the staff of the metrology function will be seconded by Forfás to NSAI. However, consistent with the provisions being adopted for Enterprise Ireland and IDA Ireland, provision is being made to allow the subsequent transfer of staff to NSAI.
I would conclude by reiterating my earlier assertion that the creation of Enterprise Ireland is not simply a case of moving the deck chairs. This Bill, the structures it provides for and the strategic thinking underlying it, which I have outlined to the House today, are part of a fundamental reappraisal of industrial policy in Ireland. It is based on a firm commitment to putting the business environment first and to critically reassessing the role of State interventions within that overall context. It is also based on a commitment to putting the customer first and to delivering streamlined supports which address real business needs.
The Bill is designed to deliver better value for the significant amounts of taxpayers money which is devoted to industrial development, and to build the kind of industrial base which will provide the impetus for the economy of Ireland into the new millennium.
A Chathaoirligh, I must apologise. I must leave the House because, as many Senators may be aware, the US Secretary of Commerce, Mr. Daly, is arriving in the Republic of Ireland with a business delegation from Northern Ireland at 12.30 p.m. in Sligo. The intention is that I will be there to meet him on behalf of the Government. I am sorry that that is the case and I apologise, but the Minister of State, Deputy Treacy, will take over. I look forward to reading the contributions of Senators and to responding to them next week on Committee and Final Stages.
I especially thank the House for facilitating such an early debate. I was anxious that this agency would be established in July. It is important, particularly for the staff, that the restructuring will be done as quickly as possible. Therefore, it was rather ambitious to be able to get Government approval and have the Bill drafted and through the Oireachtas by 2 July. As the Houses are rising earlier this year, there was a greater rush at the end than I would have wished. I appreciate the understanding from all sides of this House of the time pressures which we are under in relation to this matter.