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Seanad Éireann debate -
Wednesday, 3 Nov 1999

Vol. 160 No. 11

Broadcasting (Major Events Television Coverage) Bill, 1999, changed from Major Events Television Coverage Bill, 1999: Second Stage (Resumed).

Question again proposed: "That the Bill be now read a Second Time."

I welcome the Minister back to the House.

The importance of sport to all people cannot be over-stressed. It boosts morale in the community, as was exemplified when the Irish soccer team was doing so well in the late 1980s and early 1990s. The spirit of the nation was lifted by such performances. It is that type of activity which we must nurture because only good can come from it.

The benefits of sport are not just felt by the players. The club, community and parish benefit from the sense of community centred around sporting organisations. We need foci of this nature for community development and sport is an excellent way to achieve such development.

Players are important because without them we would not have sport. It is important that we help them in whatever way possible. There is a great deal of pressure on them, particularly with television. Things which might have been missed in the past can now be seen in replays and players are cited for things which the referee may have missed in the live action.

The supporters are also important. That is why sport is not just for players and clubs but for supporters and society in general. The Irish have a tremendous record of support for sport – our soccer supporters have acted as wonderful ambassadors for this country when they went abroad and as a result the whole world knows about it. It is important that we nurture such attitudes.

Young people are the main beneficiaries of sport. It gives them something to strive for and heroes to look up to. We all need heroes. In other walks of life, such as politics, there are not as many heroes as there were in the past but there are many in sport. Television coverage encourages this. There are many benefits to be gained.

The changes of the last few years, particularly with regard to professionalism, have brought a new dimension to sport, a dimension which must be well managed. The comments of the New Zealand press about the result of the semi-final of the rugby world cup on Sunday, and the slating of the players, are not what sport is about. We are losing the ethos which, as the Olympic movement states, is about participation. But this is what professionalism introduces to sport. Professionalism brings money, which sport needs, but there are dangers attached to it and that is why this Bill is so important – it gives some protection for a system so that professionalism and commercialism do not take over. That is why I support this Bill.

The advent of satellite and digital television will cause many changes. These will be pumped by professionalism and commercialism, both of which are a great danger to sport. Will we see Rupert Murdoch put money into the Special Olympics? I doubt it. Those involved in the Special Olympics are as entitled to support as anyone else – they participate and do their best. What more can be asked of them? They perform superbly. The Irish team which attended the Special Olympics earlier this year came back with a bucketful of medals. These people deserve great credit but we do not give them it.

We must ensure that minority sports get more coverage. People have been involved in many sports on a voluntary basis for many years – sports such as hockey, which is rarely seen on television, shooting and archery. The list is endless. There are thousands of people who derive great benefit from these sports. We must use the medium of television to encourage them and we must cater for them all to develop the sense of community.

Senator Ó Murchú referred to the interaction between the media and players. I have mixed feelings about this. It is great that players are interviewed in the build up to a match because it raises the sense of excitement but I agree that there is too much interference by the media into the private lives of the players. This must be carefully managed because it is easy to be critical after the event. No one goes out to play any sport badly; they do their best and should be given credit for that.

The Bill focuses on obligation, not on the materialistic aspects of sport. That is why it is so important. Senator Quinn said, when speaking on the Bill, "I deliberately used the word 'totalitarian' because I associate measures such as this Bill with the attitude to culture in fascist regimes between the wars. I like using that term as it upsets people." It certainly upsets me. He continued, "What if, during the communist era, someone stated that they knew what was good and that they were going to remove property rights whether owned by an amateur organisation or anyone else? That is the kind of law passed by communist and fascist regimes. This Bill is bad law." It is wrong to imply that this Bill is in that category; this is a good Bill which focuses on people participating.

The Senator also referred to commercialism within sport. He asked what might happen if Rupert Murdoch offered the GAA £100 million to televise the football and hurling finals live. That is a commercial scenario and he would make such an offer on the basis that viewing rights were restricted to those who paid. This would mean that people would have to go to pubs to see the games rather than viewing them at home. The GAA would not accept such a deal because restricting the audience would ensure that the hurling and football would no longer be national sports. Thankfully, this Bill has been introduced. They are national sports and will remain so.

I wish to share my time with Senator Norris.

An Leas-Chathaoirleach

Is that agreed? Agreed.

I congratulate the Minister for bringing forward the Bill. It provides for the little people, those who do not have great wealth or assets. It does not appeal to the free marketeers and entrepreneurs of this world who are represented by Senator Quinn. He feels strongly about the issues he put forward but it is as out of touch with the people as one can get. To think that anybody can take commercial and personal ownership of a cultural event or aspects of Irish culture is completely wrong. It is an understandable conclusion for a free marketer to draw and it is a classic example of the market going wild, and one which should be monitored by Government. It is akin to saying, "That is my field and because Gallarus Oratory happens to be on it is irrelevant. It is privately owned and the State cannot do anything about it."

Hear, hear.

The question of how much money an individual might pay for something in order to instil a sense of commercialism is irrelevant. What Rupert Murdoch might offer for anything is akin to asking how much would it take to bribe a Minister or a Taoiseach. There is a difference between buying, commercial reality and bribery.

A balance is needed and the Bill provides for the retention of ownership of our culture. It is impossible to understand somebody who wants to sell an aspect of our culture, such as our language, or putting a price on a constitutional right. Certain commodities will not find a place in commerce or the free market and are, therefore, not tradeable. The market operates very well in other areas and I do not articulate the view of an anti-marketeer. However, I make a much more fundamental point.

The legislation is crucially important for children who are involved in a sport, for example, in their local parish, town or peninsula. Their relatives and friends also participate and they are aware of the structure which is in place whereby they can move up through various levels from local to county, provincial, national and, perhaps, international level. They see themselves as part of something that is wonderful and uniquely Irish and that is protected in the legislation.

There are two important and positive aspects to the Bill. The first is that it does not include a list of events. I was worried about that but the Bill has been strengthened immeasurably as a result of the non-inclusion of such a list. The most welcome aspect of the Bill – and this is something to which I refer when debating all Bills – is that it provides for a positive resolution of ministerial decisions. This is one of those rare occasions when the draftspersons have been convinced. The Bill provides that

Any draft or Order made by the Minister shall be set before each House and that the Order shall not be made until a resolution approving the draft has been made by each House.

That makes the Bill because a shared decision of both House of the Oireachtas is required. If the Minister in years to come says that a specific activity is part of our cultural heritage or is new and novel but finds a "general resonance" with the people, a decision can be taken so that it should be broadcast free on television. If such an order is made it will be put before both Houses and that is where the issue will be settled for once and for all. This is public representation working properly. It is absolutely superb and I welcome it.

Such a decision will be appreciated by the people. Are politicians representing the people and looking after their interests? These questions will not be asked in tomorrow's newspapers but were it to happen that the All-Ireland finals were not available, the politicians would be asked immediately after the GAA why this was allowed to happen. The Bill anticipates such a scenario arising. If one arose in the near future it would be good for politics because public representatives will have been seen to take a populist and popular decision but one which is nonetheless important to maintain and protect for the people what is theirs in the first place. I commend the Bill and hope that Senator Quinn revisits his views on this and considers it in a context other than the free market.

I express my gratitude to my colleague, Senator O'Toole, for sharing his time. However, he will be waiting for Senator Quinn to change his mind because we debated this subject a couple of years ago when I tabled a Private Members' motion. The Minister then was not the current gracious Minister, who is always welcome in the House, but another gracious and wonderfully fluent political intellectual, Deputy Michael Higgins. One of the reasons I tabled the motion was that I wanted to take a smack at the megalomania of Rupert Murdoch, which is one of the most sinister forces in global politics. He is an utterly ruthless and dangerous man. I found to my horror that Senator Quinn appeared to be an admirer of Rupert Murdoch.

I can answer the question that Senator Quinn asked about what might happen if Rupert Murdoch offered £100 million to the GAA. The only way he would offer £100 million to the GAA to televise the all-Ireland final would be if it were held nude on ice because he is a person who typifies the most gross commercialism and that is where the issue becomes dangerous. He regards sport as another commodity into which he can buy without any understanding of the ethos and community spirit involved. That is why I was simply astonished to read in the last couple of months that that wily political animal, Pope John Paul II, sold a knighthood to Rupert Murdoch via his wife. Murdoch, of course, could not wait to dump his wife afterwards, which I presume told the Pope something about the cynicism that governs international media communications.

It is highly dangerous to allow such people to colonise an important part of our cultural heri tage. Let us remember that sports organisations, particularly the GAA, helped at a difficult time to forge a sense of national identity and of dignity for people in small communities. Throughout the country the GAA has been a powerful force for good.

Hear, hear.

I sometimes feel that the organisation receives a great deal of money and, in a begrudging way, I would like to have the same expertise at generating money.

The organisation is involved in the north inner city area where the Senator resides.

I am aware that some money goes there and into certain hotels around the place too.

These games are part of our heritage. Murdoch and transnational corporations would buy into them. The Minister has referred several times to this kind of thing. The influx of money from TV stations has revolutionised European sport and not always in a good way. The intervention of this motivation is damaging sport.

Last night I did a charity concert in a suburban rugby club and I discovered that they were buying players from New Zealand and Australia. It is amazing that this kind of commercialism has crept in, even into rugby clubs in Dublin. If we allow such commercialisation what will happen to the people who do not have much money? They will have to watch on a pay-per-view basis match by match. What will happen to the old age pensioners or people who are ill or isolated, for whom one of the few avenues of access to a feeling of community is the television?

I am amused by the references to free television. Perhaps the Minister would tell me where this is as I would like to join up because I have to pay for a licence. I would gladly join the Minister's free television scheme – perhaps I could have the address.

Free from the point of the reception.

Oh, from the point of reception. I thought there was some way of getting around the licence. There is no such thing as—

The Senator has five more years to wait.

Only five more. Does one get a free licence at 60? That is splendid. In colour and everything? I look forward to that.

Mr. Ryan

It is always in colour. I have not seen the other for a long time.

There are still black and white televisions. I have a black and white set.

An antique.

It is.

The Minister identifies the real problem when she says that most broadcasters today operate in the private sector, some of them operate on a global scale and they are answerable neither to Government nor the general public but to their shareholders. That is where the difficulty lies. The answer that the supporters of Manchester United gave to Rupert Murdoch indicates where popular sentiment lies. People like him do not always operate in the area of popular sentiment. They operate to corrupt it. I have spoken lightheartedly to a certain extent tonight but I feel passionately that people like Murdoch are a force for evil in this country.

The Murdoch tabloid press has had an impact even in Irish circumstances. People now publish sleazy, nasty, vicious and intrusive articles in Irish newspapers giving the excuse that it was in the English tabloids –"They are available on the newsracks and if we do not do it someone else will." Murdoch's effect consistently throughout his career in the media has been that everywhere he turns up he drives down standards. The Minister has courageously erected a bulwark around some of our most important national sporting events and I congratulate her for it. I commend the Bill.

I welcome the Bill and I support what has been said, with the exception of Senator Quinn's comments. I was surprised at his reasoning. Paudge Brennan often said that there is never the wrong time to do the right thing and this is the right thing to do. Three of our EU partners have adopted the EU directive and I thank the Minister for bringing this Bill before the House.

We debated this matter in Private Members' time last year and everyone expressed interest in our culture and concern for the "little people", as Senator O'Toole said. What about the people in hospitals and those who are ill at home and who may have no other form of entertainment for maybe the next ten or 15 years? These people must be looked after and cherished. The Constitution provides that they should be protected. It is fitting that the grand-daughter of a man who did so much for the country is here as Minister this evening introducing the Bill to the House. I feel proud that she is here.

In the early 1960s when times were not so good, the only recreation that most of us had was in the Gaelic Athletic Association. It took an interest in young people from a primary school level and we were all taught and given the gift of how to play the sport. Apart from giving us a national identity, it brought parishes back in unity after the unrest of the period 1916-22; it brought brothers and families back together and it gave us a pride in our parishes. I was fortunate to be honoured by being picked to play for my county. We were told that the greatest gift you could give your body was fitness – a fit body was a fit brain, a fit brain gave confidence and if one had confidence one could move mountains. We need only look at the Banner county and the great success it had from 1995 to 1997 and at the other counties that were not known for winning all-Irelands in the past, over the lifetime of the association. The motivation that those players got by making themselves fit gave them a pride in themselves.

Sport is a great character builder. Everyone can be a good winner but not everyone who can be a good loser. In sport, for the one occasion that you win you might lose twice and that gives young people great character. Nothing else has built my character more than the understanding of not winning in sport. It is not about winning but about participation and doing one's best. It gives a good grounding for the years to come, for business and political life. We all have witnessed the downs as well as the ups in political life.

I am pleased that there will be reference to both Houses of the Oireachtas regarding the list of those sports that are to be included. I hope that all of the all-Ireland finals and the provincial finals in hurling and football will be included, the internationals for our soccer teams and our rugby team, the Grand National, the Derby, the other racing events for which Ireland is famous, the Aga Khan cup, the world success of our athletes, particularly of late, our female athletes and the events involving the wonderful young people representing our country who are at the top of the golfing merit order this year.

There are many sports, achievements and events that everyone in the country wants to protect and wants to be able to see. The Government and the Minister are placing these matters before us for our consideration and approval. It will be with almost 100 per cent support of this Seanad that the Second Stage will be agreed. I am grateful to the Minister for bringing it before us.

The broadcasting stations RTÉ 1, Network 2, TV3 and that great channel TG4 have been doing a wonderful job since they were set up. I played a part in the success of their all-Ireland finals coverage over the years, because I supported it with advertising from the first day. I knew it would be an outstanding success. I welcome the coverage of the county finals in counties that do not win all-Ireland competitions but still have fantastic county finals. I look forward to next Sunday week when the Westmeath county football final is played. We, as well as County Cork, won an All Ireland this year – the under 21 football final. It is achievements like this that make us proud.

RTÉ television and its sports department have been a credit to the nation from the day the station was officially declared open by Éamon de Valera. Prior to that Micheál O'Hehir was the voice of sport, whether racing or Gaelic athletic events. What we have seen on RTÉ 1 over the years in the sports department has been world class. It is broadcasting of that nature which we as politicians, in association with the RTÉ Authority and all its expertise, want to protect and hold for future generations. I shall have more to say about this on Committee Stage. I wholeheartedly welcome the Bill and wish it a safe passage here this evening.

I welcome both the Minister and the Bill to the House. The Minister is courageous in bringing this Bill before the House. As Senator O'Toole said, it gives ordinary people the right to view their national games and many more sporting events. This is a courageous decision on the part of the Minister and I congratulate her.

The first Gaelic football match I saw on television was the 1963 All-Ireland football final between Galway and Dublin. At that time there were very few televisions in Ireland. I had to travel five or six miles to a house where I could view the match. If BSkyB, Sky television and Mr. Murdock are allowed get away with what is happening at present, that is what will happen again and few people will be able to view the events without travelling many miles to a public house or wherever. It is important that the decision making is retained with the people and that they will see at least their own national games on television.

One criticism I have of RTÉ is that if a sporting event is on any other television station as well, many people will switch over to the other station, for one reason or another – it may be the commentator or the coverage may be different. It is important that sufficient resources are put into RTÉ to enable it show the many and various angles involved in replaying kicks and penalties in soccer and, in hurling, especially, much could be done to promote the national game if different television angles and replays were shown. If we are to retain control of our national games and some of those sporting events, the Government will have to pump more resources into RTÉ to enable it provide the same standard as Sky television, etc., when they show the various angles, replays and shots of various games.

I congratulate the Minister on bringing the Bill before the House. When is it envisaged that digital television will come on stream? Given its importance for people in rural areas, the sooner the better. In our cities one cannot get cable television and in many areas one cannot get MMDS.

I support the Bill which is a step in the right direction.

Mr. Ryan

Am I sharing time with you, a Leas-Chathaoirligh?

An Leas-Chathaoirleach

Yes.

Mr. Ryan

With the agreement of the House I will devote the last five minutes of my 20 minutes to the Leas-Chathaoirleach. I suspect he will not agree with some of the things I have to say. Nuair a chuirim fáilte roimh an Aire b'fhéidir go bhfuil mé im mhionlach beag ar an dtaobh seo den Tigh nuair a deirim go bhfuil, go raibh agus go mbeidh go deo ard-mheas agam ar shean-athair an Aire, Éamon de Valera.

I do not subscribe to the popular fashion of ascribing every evil and every ill that befell this State to the good fortune the State had to have a leader of such extraordinary integrity. Whether others on this side or, indeed, in my own party take a different view is a matter of irrelevance to me. That said, of course, I welcome the Bill. Let us tease this out a little because this Bill will be one of a succession of things we will have to do in this State.

We should not allow ourselves to be persuaded that the market is, of necessity, the best way to distribute resources because the underlying concept that has changed British television – in my view for the worse – was the belief that public service broadcasting was to a degree an anachronism and that a whole series of commercial forces would provide more choice. Let us be very careful here. All these words, such as "choice", are full of ideology because somebody who has no money has no choice. That is the most fundamental of all. The assumption underlying much of what happened in the television revolution in Britain was that individuals always know better what to do with their own money than the Government does. I do not believe that and, also, it assumes everybody has enough money to make all these choices.

One of the things that legislation like this has to do is to return us to the real world before we allow blind market forces to determine our choices because it is not the way things work. We may learn it in time about health care; we have begun to learn that the market fails in housing but in the flurry of technological change in the area of broadcasting, we will want to remember certain fundamentals – that public service broadcasting, properly resourced, is still the preferred choice of most people. The only reason – and Senator Burke mentioned this – people will walk away from public service broadcasting is if it is starved of resources. They may grumble and moan about licence fees and advertising but the truth is that if, and for as long as, we are prepared to resource public service broadcasting reasonably well, most viewers in this State and in Britain will still choose to watch the traditional terrestrial channels.

The last time I saw figures about this in The Guardian, about a year ago, satellite television had achieved a milestone, 10 per cent of the tele vision viewing audience. This is where I take issue with the Minister because in her speech she said football matches have become the most watched television programmes throughout Europe. That is true of the limited number of football matches which are available on television which is free to everybody. In Britain the vast majority of televising of football is now under the control of Senator Norris's favourite person, Rubert Murdock, and is accessible at most to 10 per cent of the viewing audience. Ninety per cent of those who watch television in Britain cannot see most of the football, including the English football team. I do not know from where the Minister's figures about football matches being the most watched television programmes have come. It is undoubtedly true that when they are available people watch them but it is a little bit of an rud is annamh is iontach, because they are so rarely seen people watch those that are available and that is only because UEFA competitions are still available through public service broadcasting.

I am surprised at the naivety of Senator Quinn. For me to be lecturing him about naivety in the area of the market is a bit peculiar but the English Premiership has done precisely what he said would not be done, it has for a large amount of money excluded 90 per cent of the viewing population in Britain from seeing live club soccer. I have no idea what the consequence of this will be but in the long run I suspect it will not do those sports any good.

We have to think the matter through. There is a broadcasting revolution. A vast number of extra channels are becoming available. I am not persuaded however that there is the material to fill all of them. I am not persuaded, from the appallingly bad service that Irish Multichannel provides in Cork, that all the extra channels give me any more choice. Much of it is repetitious, repeats and duplication. This is also true of radio broadcasting.

RTÉ on its own gives me vastly more choice in radio listening than all the commercial stations put together. There are spectacular exceptions but if one scans the radio spectrum one will find Radio 1 which is different from 2FM which is spectacularly different from Radio na Gaeltachta. One will also find Lyric FM which is a wonderful innovation, success and challenge to all those who said there was no audience for this kind of service. It is one of the peculiarities suggesting the prejudice of the advertising community that it seems to be dominated by uncultured yobs who did not believe that there was an audience for serious music and who still refuse to buy advertising on a radio station which has a higher proportion of ABC listeners than probably any other radio station and whose listernership is dominated by those with large purchasing power but the uncultured yobs who dominate the decisions about where advertising should be bought have decided that it is not a radio station where advertising should be bought.

I agree with the Bill. I have no problems with it but I do have a considerable problem about where we are going with broadcasting and what we are doing with it. The British people are showing a decided reluctance to switch to digital television with the result that the original plan to switch off analog television broadcasting in 2015 is being shunted forward to 2006, not for any reason to do with consumer choice but because many of those who are investing vast sums of money in digital television are apparently getting a little scared that their investment may not work.

The average citizen can only view television for a certain number of hours regardless of the number of channels, be it 200 or two. The evidence of the late 20th century is that people are working longer hours and taking longer to travel to and from work and that both partners are working. The time available therefore to do all these things is reduced. I am concerned that in five years time the vast commercial forces that shortly will be behind probably 195 of the 200 channels will begin to complain about the fact that 65 per cent to 70 per cent of viewers will watch only three, four or five channels. They will watch RTÉ 1, Network 2, TV3 – I wish it success, whatever its appalling abysmal standards might be, because it is an indigenous terrestrial accessible channel – and a little of the other British terrestrial channels. I predict that inside four or five years in Britain and Ireland enormous pressure will be exerted on the regulatory authorities to level what we will call the playing field. Most viewers will choose to continue to watch what they like and the pressure will be – in the same way that the British Government is under pressure to change the regulatory regime – to force people to watch digital television. Although this Bill is extremely important, that is what I am concerned about.

I differ much from Senator Quinn. Broadcasting is not just a commodity in the marketplace. It is limited and it is one of the ways in which we talk to each other. It is a form of social discourse and a statement of culture. One can no more see broadcasting as a commodity to be sold in the marketplace than one can see language as a commodity. It is a new form of language and expression. While one can sell books, one cannot sell reading. While one can sell images, one cannot sell imagination, which is deeper. If we force all the things associated with imagination into a box called commercial we will suppress much of it.

I am glad Senator Cassidy mentioned TG4. Like many others I do not watch as much television as I would like and because of this I do not watch as much of TG4 as I should in order to enjoy myself. The only sports that TV3 is showing, that I am aware of, are those on which it outbids RTÉ whereas TG4 has spectacularly broad ened the range of sports on offer. It covers club football and hurling. It has actually covered schools rugby. It has broadened the choice available whereas TV3 has simply shifted soccer matches from RTÉ in the process reducing the number who can watch Ireland play soccer away from home by about 15 per cent – this represents nearly 500,000 people – as TV3 only covers 85 per cent of the population. This is a strange decision in the name of choice and consumers whereby a secondary station – I believe it is a second rate station – can purchase the rights to these matches in the process depriving 500,000 people along the west coast of something that they took for granted, including an áit is mó, b'fhéidir, is maith liomsa sa tír seo, Iarthar Chiarraí. Ní féidir féachaint ar an tír seo ag imirt soccer má tá an cluiche thar lear os rud é go bhfuil na ceartanna craolacháin ceannaithe ag TV3. Ní féidir an stáisiún sin a fháil in iarthar na tíre. That is not a good step and it is not the way to move forward.

While I support the Bill, I worry about the forces that will be exerted on the Minister. I ask her to elaborate a little, not in abstract terms but in specific terms, on events other than sporting events which it would be appropriate to include. The phraseology used in the Bill suggests that we are talking about sporting events only. I worry that as events become more interesting to the public, such as music events, someone may decide that that is the case. We have to be careful to ensure it is not the case.

Being the diligent person that I am – maybe it is due to the fact that I have more time than most people around here – I dug out the directive plus the amended directive. I am aware that we are only implementing Article 3a but I am intrigued about the regulations for advertising on television contained in the directives, particularly the part which states that where news and current affairs programmes are less than 30 minutes long there should be no break for advertising. I do not believe RTÉ's main news is 30 minutes long. I do know the reason therefore there is a break for advertising in the middle. Is RTÉ in breach of the directive?

I am concerned about the commercial pressures that will come not on the Minister but on the European Commission and, sadly, through the World Trade Organisation, as well as the enormous pressure from the United States – I realise I am always going on about the United States but it is the biggest commercial force on the planet – to deregulate our broadcasting services to enable them to "compete". The consequence of that will be the undermining of public service broadcasting and with that undermining they will not even have the resources to buy these items at a reasonable commercial rate. That is the real long-term problem. It is not the intent of the Minister or the legislation but enormous commercial forces will come to bear.

I thank Senator Ryan for sharing time with me. In spite of what he might say at times I would wholeheartedly support his—

Mr. Ryan

Even about de Valera?

I am sure his place in history is well recognised.

Mr. Ryan

That is all I said.

I welcome the Minister to the House. The Bill is timely and necessary. I am an avid viewer of sports events. The legislation will not necessarily cover all sporting events. One could think of major concerts or other events we would like to have under our control, albeit in exchange for events from other countries. This issue first came to light some years ago when England did a deal with Sky in relation to rugby matches at Twickenham. Unless one had Sky Sports one could not see the matches at Twickenham live, although public houses in some areas had Sky Sports. There is a big difference between seeing a major sporting event live and watching it subsequently, as we will probably see next Saturday week in regard to an important qualifying soccer match. We can all look back on some of the great matches of the past between the Dubs and Kerry or the Dubs and Meath or other counties, some of which have been repeated of late. It is important that people can see those events live and at a reasonable price. As a Sky subscriber, I agree that it has moved forward in many areas but more and more events are being shown on Sky Sports, digital TV and pay-per-view. There is a danger that if certain forces get their way, we will have to make the phone call even if we have only a passing interest in an event. Regardless of whether one pays £5, £10 or £20, these events will not get any cheaper.

Senator Ryan made a point in relation to TG4 trying to secure the rights to broadcast events such as away matches, club football, etc. In terms of GAA and other events, if the club structure did not exist in small villages and towns throughout the country, we would not have great occasions such as All-Ireland finals to enjoy. The national interest would not be there. In terms of an organisation which is represented throughout the country, it is important that the days of people togging out at the side of the road should begin to be a thing of the past.

If certain events are designated, will that prevent the multi-million pound corporation coming in with an offer for those events that cannot be refused? That is a concern of mine. One would hope that we can get exchange rights for the away leg or the other events that may take place. I understand there is some difficulty with the match in Istanbul on Saturday week in that no deal has been done. If anyone is good at extracting a deal it is the Turks and I wish the Minister and her people in Montrose well in securing that deal.

In relation to areas that do not have the full range of channels, the necessary steps should be taken to improve that situation. I live in a multi-channel area but in country areas only one or two channels are available, depending on the type of aerial used.

I would be interested to hear the Minister's reply to some of the points raised. I am glad she has an open mind and that she will not rule anything in or out. Some events speak for themselves but other events might not necessarily get the same prominence. Senator Ó Murchú would be familiar with some major traditional music events. One would not like to see the broadcasting rights for those being snapped up but they should be made available to people in America and elsewhere. I support the Bill.

Minister for Arts, Heritage, Gaeltacht and the Islands (Miss de Valera): I thank all the Senators for their genuine contributions this evening. All the issues incorporated in the Bill have been discussed at length and with great passion by the Senators. That augers well for broadcasting. We will have an opportunity at a later stage to discuss the whole question of broadcasting in a broader way. I had hoped to be in a position today to begin Second Stage in the Dáil of the comprehensive broadcasting Bill. Hopefully we will do that tomorrow.

Most Senators, with some notable exceptions, support the broad principle of the Bill. Senator Caffrey raised the question of the difficulty of ensuring effective enforcement of the measures contained in the Bill. I would have more confidence than he seems to have in these matters.

On the Television without Frontiers directive, we can only regulate our own broadcasters but other member states of the European Union must regulate the activities of broadcasters operating under their jurisdiction. Accordingly, other member states are required by the directive to ensure that their broadcasters respect our list of designated events.

With regard to enforcement, section 6 provides a range of civil remedies for people who have been aggrieved by any activity or conduct prohibited by the Bill. Senator Caffrey also raised questions about the consultation process and he rightly identified this as a crucial element of developing a list of events of major importance. I cannot be categorical with regard to the length of time the process will take but my ambition is to have it concluded as quickly as possible, consistent with an open, full and inclusive process. Senator Caffrey can rest assured that I will take whatever steps are necessary to ensure that the consultation process is as open and accessible as possible.

Senator Ó Murchú touched on the changes that have taken place in sport generally and in particular in the relationship between sports participants and the media. There is a suggestion that these changes have brought about a move away from the basic principles and values in sport. This point was also made very strongly by Senator Gibbons. As more money moves into sport and sporting activities, it is perhaps inevitable that traditional values are challenged. The Bill is an attempt to ensure that those events on which the citizen places the most value remain accessible to all.

I can assure Senator Ó Murchú that I will also be considering non-sporting events for inclusion. Senator Ryan asked for some examples in this regard. Senator Ó Murchú referred to the Fleadh as possibly being one of those cultural events. Senator Ryan is perfectly correct in saying that the greater emphasis is on sporting events, but we should not forget that a number of events which could be termed "cultural" could also be protected under this legislation. That is why I will be asking in the consultation process for suggestions in regard to some cultural events which should also have the protection of this Bill. The Fleadh is an obvious example, given that I come from County Clare. That is a very important event which has a certain resonance, not only for the people of Clare but also nationally. However, that is a personal view. I have taken the opportunity to say at all stages of this legislation that I do not believe any one person has all the wisdom in regard to what should be on the list. I had no intention of coming to this with a closed mind and with my own list, which is why I have ensured there will be a proper consultation process.

This returns to the question of the positive order, which has been referred to by a number of Senators. After a consultation process, which will be extensive but will not be an excuse for prevarication in terms of time, it will be up to both Houses of the Oireachtas to make that decision once we have the list. At a later stage, there will be an opportunity to amend the list, either in terms of taking from it or adding to it. It is an ongoing process, mirroring directly the views of the people we represent.

Senator Quinn's comments go to the heart of the consideration of the type of society we want to develop in the information age. Do we want to guarantee to citizens at least a minimum of participation in the information age? Is every audio-visual event simply another commodity to be bought and sold like washing powder? Is there no room for a guaranteed cultural place for all? The Bill is an attempt to guarantee a minimum access. I say, with great respect to the Senator, that his remarks underline, once again, the necessity for such legislation. As has been said by many Members this evening, there are certain values which simply do not have a commercial price. We live in a very commercial world and it is sometimes easy to forget that some values should be regarded as being above materialism. That issue must be stressed and is the very cornerstone of the philosophy and ethos of the Bill.

I stress that this Bill addresses major events. It is not intended to allow me or any other Minister to list the events. The list must meet very onerous criteria, in the way I have already pointed out.

Senator Gibbons referred to the fact that sport leads to greater inclusiveness and cohesion within society. That should be fostered and encouraged. I agree with him that we are told in some quarters we should have a new definition of what sport is about. The definition of sport is very different in some quarters from what it was even ten years ago. Perhaps there is a number of reasons for that.

Senator O'Toole talked about the influence of the ethos of the commercial world on our political thinking. As I said earlier, the views expressed, particularly by Senator Quinn, further demonstrate to me the need to emphasise the ethos of this Bill and to ensure it becomes law. I agree with Senator O'Toole on the whole question of the feeling of belonging to a community and a society at local, national and international level. That goes back to the debate on the importance of inclusiveness, what we are as a nation and the question of identity.

Digitalisation will be coming on stream very soon. In answer to Senator Burke, I hope that digitalisation will be up and running by 2001. The comprehensive broadcasting Bill will be in the Dáil tomorrow.

I thank Senator Norris for his kind words of welcome. He always takes the opportunity to welcome me to the House, which I greatly appreciate. I agree with him the GAA has given a tremendous dignity to, and mirrors the dignity of, local communities. We commend that organisation for the tremendous work it has done over the years, particularly for our younger people – and, perhaps, the not so young who have passed the day of participating themselves but come along to be the hurlers on the ditch and to enjoy the sport at that level.

Senator Cassidy and others mentioned the question of the positive order. If there is to be a democratic view on this, it must return to the Houses of the Oireachtas. That is why the positive order is enshrined in the legislation.

Senator Burke referred to programming and the need for further resources to ensure we have a continuance of quality broadcasting, particularly in the sporting area. I agree with him that sports and news broadcasting are very expensive. I commend RTÉ on the tremendous service it has provided to the nation in terms of its coverage of sporting events over the years.

That brings us to the definition of public service broadcasting. This point was greatly emphasised by Senator Ryan. I am sure he will have had the opportunity of reading the general broadcasting Bill I have published. He will have noticed that I have taken the opportunity in that Bill to re-emphasise the importance of public service broadcasting and to put it in the context of the new digital era which will give, to a certain extent, greater choice. I understand the use of the term "choice" in this regard. By "choice", I mean a true choice, rather than just having extra similar channels. That leads to what is known as "dumbing down", which does not give the viewer or listener a real choice. There can only be real choice where there is a mix of commercial stations and stations with a specific public service broadcasting remit, to ensure quality of programming, minority programming and universality. Senator Ryan also made the point that we must have the greatest possible access for all to free to air television.

Broadcasting policy should be culturally driven. I have taken a stance on that from the very beginning, as the Minister with responsibility for the whole area of culture and broadcasting. I maintain that viewpoint very strongly and it is very much mirrored in the approach in the broadcasting Bill, which we will have an opportunity to discuss at greater length in the House.

I wish to take this opportunity to say something about the indigenous stations. TV3, which has been mentioned several times, is still a fledgling station and needs some development. That we have another indigenous station is to be welcomed and we wish TV3 well.

Senator Ryan referred to the codes of advertising and other commercial practices in broadcasting. This part of the directive is aimed at the commercial practices in broadcasting which already exist. In any new situations the Broadcasting Complaints Commission, which will be the new expanded Independent Radio and Television Commission, will have specific responsibility for the codes and the Complaints Commission will deal with any breaches of that code. A balance has to be struck and I hope that the codes will be drawn up with a light touch by the new Broadcasting Commission, but at the same time that there will be a standardisation and a reflection of what the general public would wish to see in their programming.

I thank Senator Cosgrave for his comments on the fact that we have not ruled in or out any particular events and that we have kept this open for general consultation. That consultation will begin as soon as this Bill is passed. In case people think that all the consultation has been left until last, while this Bill has been in progress we have contacted the Department of Tourism, Sport and Recreation to see how they view the drawing up of this list. Obviously they would have a particular responsibility. The consultation has already begun and will continue in the broadest possible way in seeking the general public's views on this and incorporating that view and then returning to both Houses.

I thank all the Senators for a very interesting debate and very committed views which have helped me in the formulation of this Bill. I look forward to further discussion of this Bill on its later Stages.

Question put and agreed to.
Committee Stage ordered for Thursday, 4 November 1999.

When is it proposed to sit again?

At 10.30 a.m. tomorrow morning.

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