The total amount spent on advertising and promotions in the period 2004 to 2009 by the Department and each of the agencies under its aegis is outlined in the attached table. The amount spent on advertising and promotions in any one year is determined by the number of advertising and promotion campaigns undertaken.
Advertising Expenditure 2004-2009
Organisation
|
2004
|
2005
|
2006
|
2007
|
2008
|
2009
|
|
€
|
€
|
€
|
€
|
€
|
€
|
Department of Social & Family Affairs
|
475,000
|
300,000
|
997,000
|
1,413,000
|
1,147,000
|
170,000
|
Pensions Board
|
463,276
|
449,031
|
819,632
|
797,796
|
873,798
|
3,000
|
Citizens Information Board (CIB)
|
239,000
|
404,000
|
492,000
|
577,000
|
188,000
|
43,000
|
Family Support Agency
|
47,994
|
44,908
|
160,000*
|
142,223**
|
58,029
|
29,100
|
Office of the Pensions Ombudsman
|
27,806
|
17,755
|
21,149
|
33,940
|
38,127
|
5,301
|
Combat Poverty Agency (The Combat Poverty Agency integrated with the Department of Social and Family Affairs on 1 July 2009)
|
0
|
0
|
0
|
3,066
|
0
|
0
|
Social Welfare Tribunal
|
0
|
0
|
0
|
0
|
0
|
0
|
*Amount includes €90,000 given to Treoir, towards Raising Awareness Campaign on the needs of children to both parents.
**Amount includes €55,000 given to Treoir, towards Radio Advertising Campaign re Rights of Unmarried Fathers.