Tourism Promotion

Dáil Éireann Debate, Thursday - 19 July 2012

Thursday, 19 July 2012

Questions (799)

Peadar Tóibín

Question:

808 Deputy Peadar Tóibín asked the Minister for Transport, Tourism and Sport the potential savings that can be made through the implementation of an all-island tourism promotion and marketing strategy. [36817/12]

Written answers

Minister for Transport, Tourism and Sport (Deputy Leo Varadkar)

An all-island tourism promotion and marketing strategy already exists. Tourism Ireland is the all-island tourism marketing company established under the Good Friday Agreement by the then Bord Fáilte and the Northern Ireland Tourist Board (NITB). Therefore the issue of potential savings does not arise.