Dáil Éireann Debate, Tuesday - 16 October 2012
198. Deputy Michael McGrath asked the Minister for Finance the amount of money spent in 2010, 2011 and to date in 2012 broken down between money spent on print media, broadcast media, online media and so on by the National Treasury Management Agency on advertising the various State savings products. [44445/12]
View answerAn Post is responsible for marketing the State Savings products (savings bonds, savings certificates, prize bonds, national instalment savings and national solidarity bond) on behalf of the National Treasury Management Agency (NTMA). The following table sets out the amounts paid out on advertising in the media in respect of the State Savings schemes in 2010, 2011 and to date in 2012:
|
- |
2010 |
2011 |
2012 (to end-September) |
|
Medium |
€ (excluding VAT) |
€ (excluding VAT) |
€ (excluding VAT) |
|
TV |
€315,455 |
€306,841 |
€260,606 |
|
Press |
€302,712 |
€322,548 |
€153,301 |
|
Digital |
€101,213 |
€13,846 |
€22,267 |
|
Radio |
€236,108 |
€252,934 |
€107,813 |
|
TOTAL |
€955,488 |
€896,170 |
€543,987 |
