Dáil Éireann Debate, Tuesday - 5 March 2013
595. Deputy Richard Boyd Barrett asked the Minister for Transport, Tourism and Sport the total cost of Fáilte Ireland spending on promoting the English language sector in 2011 and 2012 and if he will provide a breakdown of that spending; the range of initiatives, including direct marketing campaigns, to raise awareness of Ireland as an education destination, they took in 2012 and will take in 2013. [11205/13]
View answer596. Deputy Richard Boyd Barrett asked the Minister for Transport, Tourism and Sport the education missions and events Fáilte Ireland took part in in 2012 and which they plan to attend in 2013; and if he will specify the work done with the relevant institutions/providers to increase their capability and potential to attract international students in 2012, and the plans for 2013. [11206/13]
View answerI propose to take Questions Nos. 595 and 596 together.
The issues raised are operational matters for Fáilte Ireland. I have referred the Deputy's Questions to Fáilte Ireland for direct reply. The Deputy should advise my private office if he does not receive a reply within ten working days. The Deputy should also note that, whereas Fáilte Ireland supports the promotion of English language-learning as a niche tourism product for Ireland (working with Tourism Ireland in specific overseas markets), Enterprise Ireland has overall responsibility for marketing and promotion of the “Education Ireland” brand overseas and leads in the promotion and marketing of international education services other than English language-learning.
