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Enterprise Ireland Expenditure

Dáil Éireann Debate, Tuesday - 11 June 2013

Tuesday, 11 June 2013

Questions (362)

Seán Kenny

Question:

362. Deputy Seán Kenny asked the Minister for Jobs, Enterprise and Innovation the total cost of Enterprise Ireland spending on promoting the English language sector in 2010, 2011 and 2012; if he will provide a detailed breakdown of that spending; the range of initiatives, including direct marketing campaigns to raise awareness of Ireland as an education destination, taken in 2012; and if he will make a statement on the matter. [26861/13]

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Written answers

The promotion of the English Language Sector is the responsibility of Fáilte Ireland and does not come within the remit of Enterprise Ireland (EI). EI is however responsible for the promotion of Ireland’s Higher Education Sector in overseas markets. Higher Education is defined as qualifications from Level 7 to Level 10 under the National Framework of Qualifications (NFQ). Under the NFQ, English language qualifications do not qualify as Higher Education qualifications.

The Higher Education Sector comprises Universities, Institutes of Technology and Private Colleges offering HETAC (Higher Education Training Awards Council) approved degrees. EI support is restricted to Higher Education Institutions that are trading internationally. The potential supports are restricted to soft supports and capability supports such as management development group programmes, training and feasibility studies.

In Ireland’s International Education Strategy 2010-2015 for the Internationalisation of the Higher Education Sector, published in September 2010, it was agreed that an International Marketing Fund be established and used to promote Ireland as a location of Higher Education through the “Education in Ireland” Brand. Enterprise Ireland manages the Fund and income is sourced from Enterprise Ireland, Department of Education and Skills and the Sector. Expenditure is directed on promotional and marketing campaigns in priority markets of China, US, India, Brazil, Gulf States and Malaysia. Expenditure for 2012 was €442,000.

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