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Tourism Industry Issues

Dáil Éireann Debate, Tuesday - 16 July 2013

Tuesday, 16 July 2013

Questions (1191)

Seán Kenny

Question:

1191. Deputy Seán Kenny asked the Minister for Transport, Tourism and Sport if he will request Tourism Ireland to have a major advertisement campaign on billboards in major ferry ports, airports, train stations and bus stations in the US; and if he will make a statement on the matter. [34915/13]

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Written answers

Tourism Ireland is responsible for the overseas promotion of Ireland as a tourist destination and decisions on the type of advertising used are entirely operational matters for the agency itself. I have no role in such day-today decisions as they are best made by the staff on the ground having regard to the overall priorities set out in Tourism Ireland's Business Plan. Accordingly, I have referred the Deputy's question to the agency for direct reply. Please advise my private office if you do not receive a reply within ten working days.

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