In response to the Deputy's question the following tables outline the amount spent on advertising by my Department and each agency under my remit in 2013:
|
Organisation
|
Media Outlet
|
Subtotal
|
TotalAmount
|
|
Department of Public Expenditure and Reform
|
Print
|
|
€2,091.00
|
|
+
|
Print
|
€223,441.57
|
+
|
|
+
|
Radio & Online
|
€2,776.64
|
|
|
Office of Public Works
|
Outdoor
|
€11,054.00
|
€237,272.21
|
|
+
|
Print**
|
€487,919.21
|
+
|
|
+
|
Online
|
€6,477.18
|
+
|
|
Public Appointments Service (Recruitment Advertising)*
|
Social Media
|
€6,438.39
|
€500,834.78
|
|
State Laboratory
|
Print
|
+
|
€4,236.12
|
|
Valuation Office
|
Print
|
+
|
€6,192.00
|
|
+
|
Print
|
€33,960.34
|
+
|
|
+
|
Radio
|
€2,548.56
|
+
|
|
Office of the Ombudsman
|
Online
|
€9,961.00
|
€46,469.90
|
|
+
|
Print
|
€55,879.54
|
+
|
|
+
|
Radio
|
€18,077.89
|
+
|
|
+
|
Online
|
€14,735.44
|
+
|
|
Institute of Public Administration
|
Outdoor Advertising
|
€9,963.00
|
€98,655.87
|
|
+
|
Print
|
€3,847.22
|
+
|
|
Special EU Programmes Body (SEUPB) ***
|
Online
|
€236.68
|
€4,083.90
|
|
Total
|
+
|
+
|
€899,835.78
|
*€245,000 of this total was recovered from clients for whom the recruitment campaigns were run.
**Paid to the advertising company in accordance with the terms of the Government Contract for the placement of advertising in the print media; cost includes advertising in the print media and agency costs.
***This total amount of spend was for recruitment purposes only. Where required, an exchange rate of £1 - €1.199 was used.
