Dáil Éireann Debate, Tuesday - 11 February 2014
315. Deputy Damien English asked the Minister for Social Protection the total amount spent on advertising by her Department and each agency under her aegis in 2013; if she will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if she will provide the information in tabular form; and if she will make a statement on the matter. [6588/14]
View answerIn 2013 the total amount spent on advertising by my Department was €147,490. The breakdown by advertising type is outlined in the following table:
|
Advertising type |
Amount |
|
TV & Radio |
€19,595 |
|
Print Media |
€42,621 |
|
Hire of Equipment (Banner stands, etc.) |
€17,371 |
|
Posters/Leaflets/Flyers |
€39,947 |
|
Other Advertising |
€27,956 |
|
Total: |
€147,490 |
Expenditure on advertising by my Department falls into two main categories:
- routine newspaper advertising such as advising the public of permanent or temporary office closures and relocations, recruitment to local and branch offices, Christmas arrangements; and
- advertising to promote awareness of specific schemes and services which may include campaigns on radio, television and in the print media.
In recent years, the Department has increased its use of other media channels to disseminate information to reach a wider audience and minimise expenditure on advertising. These channels include press releases, website updates on www.welfare.ie and, more recently, information updates through the use of Twitter.
Where print media advertising is required, the Department ensures inclusion of any relevant local press together with the national press where appropriate.
In 2013 the total amount spent on advertising by agencies under the aegis of my Department was €271,503. The breakdown is outlined in the following table:
|
Advertising type |
Citizens Information Board |
Pensions Board |
Pensions Ombudsman |
|
TV & Radio |
€42,155 |
0 |
0 |
|
Print Media |
€116,154 |
€42,969 |
€15,170 |
|
Outdoor |
€4,144 |
0 |
0 |
|
Internet |
€5,658 |
€15,167 |
0 |
|
Advertising Agencies |
€18,942 |
€11,144 |
0 |
|
Total: |
€187,053 |
€69,280 |
€15,170 |
