As with all areas of public expenditure, spending on advertising is carefully controlled and limited to that necessary for the effective discharge of my Department’s functions. The principal reason for such expenditure is statutory notices that I am required to publish in the case of certain proposed authorisations, which require publication in a local newspaper circulating in the area where the proposed authorisation arises. Advertising by way of national and regional media is also required, in conjunction with press releases and conferences, to communicate the Department’s initiatives, schemes and services to the public.
The total amount spent on advertising by my Department in 2013 was €109,906 and I have set out below in tabular format a breakdown of the cost.
|
Source of Advertising
|
Amount spent in 2013
|
|
TV
|
-
|
|
Radio
|
-
|
|
Print
|
€109,906
|
|
Outdoor
|
-
|
|
Internet and Social Media
|
-
|
With regard to the bodies under the aegis of my Department, this is an operational matter for each body. I will, therefore, request the relevant body to reply directly to the Deputy with the information requested in respect of their organisation.
