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Departmental Advertising Expenditure

Dáil Éireann Debate, Tuesday - 11 February 2014

Tuesday, 11 February 2014

Questions (453)

Damien English

Question:

453. Deputy Damien English asked the Minister for Justice and Equality the total amount of spend on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, Internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular readable form; and if he will make a statement on the matter. [6586/14]

View answer

Written answers

I wish to inform the Deputy that my Department does not, as a matter of policy, incur advertising expenditure. However, expenditure does arise from time to time on public information notices such as, for example relevant campaigns related to raising awareness on human trafficking, the dangers of fireworks, illegal drug dealing or the bringing into force of new legislation and other statutory notices. In regard to the Deputy's question please find the information requested in the table:

Medium

Amount (€)

TV

188,395

Print

85,713

Radio

141,705

Outdoor

80,461

Internet/Social Media

81,944

TOTAL

578,218

The Deputy should note that the above table does not include expenditure by statutorily independent agencies under the remit of my Department as I am not responsible to the Dáil for operational matters concerning such bodies.

The Deputy should also note that it is not possible to provide a comprehensive breakdown of payments to advertising agencies as some costs, such as the Public Information Notice on the dangers of fireworks for example, was placed on behalf of my Department by an advertising agency which has a Government contract for such business. I can however inform the Deputy that the total amount paid to advertising agencies outside of the remit of the Government contract was €30,292.

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