I wish to inform the Deputy that my Department does not, as a matter of policy, incur advertising expenditure. However, expenditure does arise from time to time on public information notices such as, for example relevant campaigns related to raising awareness on human trafficking, the dangers of fireworks, illegal drug dealing or the bringing into force of new legislation and other statutory notices. In regard to the Deputy's question please find the information requested in the table:
Medium
|
Amount (€)
|
TV
|
188,395
|
Print
|
85,713
|
Radio
|
141,705
|
Outdoor
|
80,461
|
Internet/Social Media
|
81,944
|
TOTAL
|
578,218
|
The Deputy should note that the above table does not include expenditure by statutorily independent agencies under the remit of my Department as I am not responsible to the Dáil for operational matters concerning such bodies.
The Deputy should also note that it is not possible to provide a comprehensive breakdown of payments to advertising agencies as some costs, such as the Public Information Notice on the dangers of fireworks for example, was placed on behalf of my Department by an advertising agency which has a Government contract for such business. I can however inform the Deputy that the total amount paid to advertising agencies outside of the remit of the Government contract was €30,292.