Dáil Éireann Debate, Thursday - 24 November 2016
103. Deputy Niall Collins asked the Minister for Education and Skills further to Parliamentary Question No. 133 of 17 November 2016, the details of the marketing and branding campaign; when it will commence; the companies that are expected to participate; the way in which the campaign will specifically be geared toward women; and if he will make a statement on the matter. [36789/16]
View answerI understand that the apprenticeship branding and marketing campaign which will be run by SOLAS in partnership with the Apprenticeship Council, the Higher Education Authority and Education and Training Boards, will commence in early 2017. The tender process is at an advanced stage and SOLAS expects to award the contract to the successful bidder in December. As the tender process had not yet concluded, details of the campaign are not available at this time.
Separately, SOLAS has engaged with key stakeholders including the National Women’s Council to determine how to address the lack of female participation in apprenticeship. SOLAS has commissioned research to identify barriers to female participation and on receipt of these findings will work with the National Women’s Council, the Apprenticeship Council and other key stakeholders to develop targeted content which will complement the broader apprenticeship campaign.
