Dáil Éireann Debate, Tuesday - 24 April 2018
36. Deputy James Browne asked the Minister for Transport, Tourism and Sport his plans to develop the tourism potential of the east coast and south-east coast; and if he will make a statement on the matter. [17605/18]
View answerMy Department's role in relation to tourism lies primarily in the area of developing national tourism policy. It is not directly involved in the management, development or marketing of particular tourism initiatives, which are matters for the tourism agencies.
In the context of overall national policy, Fáilte Ireland has operational responsibility to support the development of tourism nationally and regionally - including along the east and south east coasts - and for domestic tourism marketing. Tourism Ireland is responsible for the overseas marketing and promotions.
At agency level, the tourism potential of the east and south east is developed and promoted in line with the relevant tourism experience brands - namely, "Ireland's Ancient East" and the Dublin brand. Capital funding allocations to Fáilte Ireland from my Department's Vote for tourism product development provide for continued investment by Fáilte Ireland in these experience brands, through the development of attractions and other tourism infrastructure. Current funding allocations allow for the further enhancement and animation of these regions through festivals, business supports, training, and other related programmes. Tourism Ireland market these regions overseas.
With specific regard to the coastal areas of the east and south east, I am aware that coastal villages and Dublin bay are areas of priority and focus for Fáilte Ireland in relation to the Dublin experience brand. Under Ireland's Ancient East, I understand that new opportunities may also arise relating to the rich Viking heritage of the region under further visitor experience development currently underway in the agency.
I have asked Fáilte Ireland and Tourism Ireland to provide the Deputy with further operational detail on their work to support the development of the tourism potential of the east and south east coast. Please advise my private office if you do not receive a reply within ten working days
