Dáil Éireann Debate, Tuesday - 12 June 2018
1125. Deputy Bernard J. Durkan asked the Minister for Transport, Tourism and Sport the extent to which his Department has identified the degree to which potential growth of the tourism sector region by region with particular reference to the use of historical sites, monuments and buildings; and if he will make a statement on the matter. [25678/18]
View answerThe tourism potential of the various regions is developed and promoted in line with the relevant tourism brand experiences - namely Ireland's Hidden Heartlands, Ireland's Ancient East, the Wild Atlantic Way and the Dublin brand - which are the overarching context for related tourism product development, marketing and enterprise support.
Promoting and leveraging the appeal of Ireland's culture and heritage are an intrinsic element of all the tourism brand experiences. However, with specific regard to our historical and built heritage, these are particularly to the fore in Ireland's Ancient East, which has an especially rich and diverse range of such heritage experiences - including passage tombs, monastic sites and medieval castles.
As the development of the brand experiences is a matter for Fáilte Ireland, I have asked the agency to reply directly to the Deputy's question. I ask him to contact my private office if he has not received a reply within ten working days.
