Dáil Éireann Debate, Tuesday - 24 July 2018
18. Deputy Sean Sherlock asked the Taoiseach the amount spent on sponsored content on social media by merrionstreet.ie in the past six months; the reach achieved on platforms (details supplied); and the demographics targeted. [33306/18]
View answerDetails relating to the sponsored content on social media platforms managed by merrionstreet.ie are listed in the following table:
|
Campaigns |
Cost |
Reach |
Demographics Targeted |
|
Healthy Ireland |
€ 3,000 |
361,000 |
Adults/Ireland |
|
Irish Aid |
€ 1,000 |
344,000 |
Adults/Ireland |
|
Self Employed |
€ 1,100 |
143,000 |
Adults/Ireland |
|
Education Action Plan |
€ 500 |
79,800 |
Adults/Ireland |
|
Opening of Cloud Computing Building |
€ 250 |
108,000 |
Adults/Ireland |
|
Project Ireland (Long) |
€ 2,777 |
454,000 |
Adults/Ireland |
|
Project Ireland (Short) |
€ 5,173 |
730,000 |
Adults/Ireland |
|
This is Ireland |
€ 57,936 |
3,367,000 |
Adults Ireland/UK/US |
|
Disability Rights |
€500 |
282,000 |
Adults/Ireland |
|
Government Health Measures |
€ 750 |
177,000 |
Adults/Ireland |
|
€4 billion Project Ireland 2040 Funds Launched |
€ 1,000 |
120,600 |
Adults/Ireland |
|
Campaigns |
Cost |
Reach |
Demographics Targeted |
|
Healthy Ireland |
€ 2,000 |
1,325,027 |
Adults/Ireland |
|
Irish Aid |
€ 750 |
378,456 |
Adults/Ireland |
|
Self Employed Benefits |
642 |
371,703 |
Adults/Ireland |
|
Education Action Plan |
€ 348 |
208,212 |
Adults/Ireland |
|
Opening of Cloud Computing Building |
€ 125 |
111,258 |
Adults/Ireland |
|
Project Ireland (Long) |
€ 4,550 |
2,015,708 |
Adults/Ireland |
|
Project Ireland (Short) |
€ 2,450 |
3,893,628 |
Adults/Ireland |
|
This is Ireland |
€ 14,229 |
5,062,900 |
Adults Ireland/UK/US |
|
Disability Rights |
€ 500 |
554,509 |
Adults/Ireland |
|
Government Health Measures |
€ 250 |
158,250 |
Adults/Ireland |
|
€4 billion Project Ireland 2040 Funds Launched |
€ 500 |
301,179 |
Adults/Ireland |
Amounts above represent costs incurred to date and do not include invoices that have not yet been processed.
