Brendan Howlin
Question:39. Deputy Brendan Howlin asked the Taoiseach the budget for the promotion of Government initiatives; and the amount spent to date in 2018, for each promotion. [35223/18]
View answerTuesday, 24 July 2018
Questions (39, 40)
Brendan Howlin
Question:40. Deputy Brendan Howlin asked the Taoiseach the amount spent to date in 2018 on social media advertising; the amount spent commissioning collateral material including videos and graphics; the amount spent by campaign and provider; and his plans for further advertising for the remainder of 2018. [35224/18]
View answerWritten answers
I propose to take Questions Nos. 39 and 40 together.
There is no specific budget for the promotion of Government initiatives.
In 2018, my Department incurred expenditure relating to cross-governmental information campaigns such as Project Ireland 2040, This is Ireland and Healthy Ireland. Details of the spend on these information campaigns are shown in the table.
Details of spend on Twitter/Facebook:
|
FACEBOOK Campaign |
Cost |
Reach |
Demographics Targeted |
|
Healthy Ireland |
€ 3,000 |
361,000 |
Adults/Ireland |
|
Irish Aid |
€ 1,000 |
344,000 |
Adults/Ireland |
|
Self Employed |
€ 1,100 |
143,000 |
Adults/Ireland |
|
Education Action Plan |
€ 500 |
79,800 |
Adults/Ireland |
|
Opening of Cloud Computing Building |
€ 250 |
108,000 |
Adults/Ireland |
|
Project Ireland (Long) |
€ 2,777 |
454,000 |
Adults/Ireland |
|
Project Ireland (Short) |
€ 5,173 |
730,000 |
Adults/Ireland |
|
This is Ireland |
€ 57,936 |
3,367,000 |
Adults Ireland/UK/US |
|
Disability Rights |
€ 500 |
282,000 |
Adults/Ireland |
|
Government Health Measures |
€ 750 |
177,000 |
Adults/Ireland |
|
€4 billion Project Ireland 2040 Funds Launched |
€ 1,000 |
120,600 |
Adults/Ireland |
|
Total |
€ 73,986 |
6,166,400 |
|
TWITTER Campaign |
Cost |
Reach |
Demographics Targeted |
|
Healthy Ireland |
€ 2,000 |
1,325,027 |
Adults/Ireland |
|
Irish Aid |
€ 750 |
378,456 |
Adults/Ireland |
|
Self Employed Benefits |
642 |
371,703 |
Adults/Ireland |
|
Education Action Plan |
€ 348 |
208,212 |
Adults/Ireland |
|
Opening of Cloud Computing Building |
€ 125 |
111,258 |
Adults/Ireland |
|
Project Ireland (Long) |
€ 4,550 |
2,015,708 |
Adults/Ireland |
|
Project Ireland (Short) |
€ 2,450 |
3,893,628 |
Adults/Ireland |
|
This is Ireland |
€ 14,229 |
5,062,900 |
Adults Ireland/UK/US |
|
Disability Rights |
€ 500 |
554,509 |
Adults/Ireland |
|
Government Health Measures |
€ 250 |
158,250 |
Adults/Ireland |
|
€4 billion Project Ireland 2040 Funds Launched |
€ 500 |
301,179 |
Adults/Ireland |
|
Total |
€ 26,344 |
14,380,830 |
Other spend on Information Programmes:
|
Campaign |
Media Partnership |
Other Digital Promotion (Youtube, Search) |
Cinema Ad |
Radio Ad |
Pitchside Ad at Tickenham |
|
|
Healthy Ireland |
€96,492.60 |
€1,799.69 |
n/a |
invoice not finalised |
n/a |
|
|
Irish Aid |
n/a |
€190.87 |
n/a |
n/a |
n/a |
|
|
Self Employed |
n/a |
€248.09 |
n/a |
€56,132.14 |
n/a |
|
|
Education Action Plan |
€8,016 |
€71.04 |
n/a |
n/a |
n/a |
|
|
Opening of Cloud Computing Building |
n/a |
€101.12 |
n/a |
n/a |
n/a |
|
|
Project Ireland 2040 |
€218,195.90 |
46,346.32 |
€78,841.87 |
n/a |
n/a |
|
|
This is Ireland (national and international promotion) |
n/a |
128,293 |
n/a |
n/a |
€51,102 |
|
|
Disability Rights |
n/a |
0 |
n/a |
n/a |
n/a |
|
|
Government Health Measures |
n/a |
0 |
n/a |
n/a |
n/a |
|
|
€4 billion Project Ireland 2040 Funds Launched |
n/a |
€498 |
n/a |
n/a |
n/a |
|
|
Total Spend |
€322,704.50 |
€177,548.13 |
€78,841.87 |
€56,132.14 |
€51,102 |
€686,328.64 |
Spend on content creation
To date in 2018, €413,489.10 has been spent on creating video content, radio advertisements and graphics, primarily for the cross-departmental information campaigns - Project Ireland 2040, This is Ireland and Healthy Ireland.
Amounts above represent amounts incurred to date and do not include invoices that have not yet been processed.