Dáil Éireann Debate, Tuesday - 23 October 2018
177. Deputy Robert Troy asked the Taoiseach and Minister for Defence his views on whether there is merit in conducting an advertising campaign promoting the positive work that the members of the Defence Forces undertake on an ongoing basis. [43821/18]
View answerThe work of the Defence Forces is extremely important in contributing to the State and its well-being. This work is frequently promoted in media coverage and in promotional campaigns run by the Defence Forces’ Public Relations Branch which are focused on recruitment. Such campaigns make use of traditional and social media platforms, and have proven very successful with multiple awards, including a Cannes Silver Lion award.
As Minister, on all public occasions, I avail of the opportunity to promote and draw attention to the roles of the Defence Forces and the importance of these. Other opportunities to promote the work of the Defence Forces are also availed of, including the recent commemoration of the 60th anniversary of Ireland’s contribution to UN Peacekeeping. The level and nature of the promotion of the work of the Defence Forces is regularly reviewed to ensure the best use of resources having regard to its roles in the service and support of the State.
