Wednesday, 24 October 2018

Questions (38)

Martin Heydon


38. Deputy Martin Heydon asked the Taoiseach the progress made in establishing a single Government visual identity. [41820/18]

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Written answers (Question to Taoiseach)

A unified Government identity has been developed and adopted by Government Departments as part of the reform programme for Government communications, following a number of Government decisions.

A unified identity for Government replaces a fragmented system that saw Government Departments and agencies use, and communicate through, a multiplicity of identities, logos and brands – resulting in confusion and a lack of clarity for citizens. The unified identity makes it easier for citizens to understand and recognise when the Government is communicating with them and when projects and initiatives are funded by the Government.

The experience of Governments internationally, and the research done in other jurisdictions, notably in the Netherlands, confirms the confusion and lack of clarity resulting from this fragmented approach.

The Dutch experience, and that of the UK and others, is that a unified, consistent identifiable identity ensures greater clarity around the role and place of Government in society for citizens and in Government communications.

All Government Departments have been supplied with the logos, templates and guidelines necessary to apply the identity and this application is well underway in all Government Departments. This is evident in the use of the Government of Ireland identity at Government events, media/press conferences and at public events, conferences etc where Government Departments have a presence.

The unified identity has also been applied at Departmental level - from Departmental logos through to a consistent approach to the design of communications campaigns, reports, online activity and identifying all Government communications campaigns as being an initiative of the Government of Ireland.

An example of how this unified identity provides a clear, identifiable presence for the citizen was at the recent National Ploughing Championships, where the Government representation was immediately and clearly identifiable, as a result of each Department using the unified identity in the design of their units.

Questions Nos. 39 to 54, inclusive, resubmitted.
Questions Nos. 55 to 63, inclusive, answered orally.