Departmental Advertising Campaigns

Tuesday, 20 November 2018

Questions (136)

Brendan Howlin

Question:

136. Deputy Brendan Howlin asked the Taoiseach and Minister for Defence if his Department has carried out advertising campaigns to promote policies or programmes it has implemented; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48300/18]

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Written answers

Minister of State at the Department of Defence

My Department carries out an annual Be Winter Ready campaign each winter. The table below sets out the full costs for the campaign since winter 2013-2014. The costs associated with the 2018-2019 campaign are not yet finalised as the campaign is on-going following the recent launch on 7 November 2018.

Winter Ready Information Campaign Costs	2013-2014 €	2014-2015 €	2015-2016 €	2016-2017 €
Irish translation of the Be Winter Ready booklet, leaflet, Ministers speeches & Q&A’s	856.98	1,546.27	604.42	1,519.06
Artwork & new inserts for 2 pop-up banners	216.48	1,213.76	Nil	645.63
Website updates	1,813.02	3,626.04	1,030.13	1,462.78
Audio Equipment Rental	627.30	1,353.00	1,353.00	Nil
Aertel page for Be Winter Ready Nov-April	12,300.00	Nil	Nil	Nil
Purchase of photographs for Be Winter Ready booklet	Nil	218.94	200.00	Nil
Printing of posters	Nil	2,195.55	Nil	Nil
HiViz waistcoats with Be Winter Ready logo	Nil	4,920.00	4,585.29	4,585.29
Hire of Podium	Nil	Nil	141.45	Nil
Radio Advertisements	34,631.94	35,571.74	34,406.99	24,692.78
Be Winter Ready Twitter campaign	Nil	3,690.00	5,041.78	5,043.00
Management of Twitter campaign	Nil	2,214.00	2,214.00	1,476.00
Two page Be Winter Ready article in the Irish Independent 8/12/2016	Nil	Nil	Nil	6,150.00
Total	50,445.72	56,549.30	49,577.06	45,574.54

There are no other advertising campaigns carried out by the Department to promote policies or programmes.