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Departmental Advertising Campaigns

Dáil Éireann Debate, Tuesday - 20 November 2018

Tuesday, 20 November 2018

Questions (321)

Brendan Howlin

Question:

321. Deputy Brendan Howlin asked the Minister for Business, Enterprise and Innovation if her Department has carried out advertising campaigns to promote policies or programmes being implemented by her Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if she will make a statement on the matter. [48301/18]

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Written answers

The following table provides details of expenditure incurred since 2014 by my Department and its Offices on advertising campaigns to promote the Department’s policies and programmes.

My Department and its Offices use external advertising providers having regard to the business needs for such services. In engaging such providers, the Department and its Offices are mindful of the need to secure value for money and, accordingly, strive to keep costs to the minimum.

Expenditure incurred by the Department of Business, Enterprise and Innovation and its Offices over the period 2014 to date on Advertising Campaigns to Promote Policies or Programmes  implemented by the Department

Description of Advertising Campaign

Company Engaged to Promote Department’s Policy/Programme

Cost Incurred in 2014

Newspaper advertisements regarding the introduction of the Companies Act 2014. This affected every company on the register who was obliged to   effect changes.

Mediavest Ltd

€30,750

Total Expenditure Incurred in 2014

 

€30,750

 

 

 

Description of Advertising Campaign

Company Engaged to Promote Department’s Policy/Programme

Cost Incurred in 2015

Web development and creative video and radio production costs associated with the actionplanforjobs.ie awareness campaign to promote business supports for   SMEs.

Atomic Advertising Ltd

291,311

Newspaper and radio advertisements and production of newsletter regarding   the introduction of the Companies Act 2014. This affected every company on the   register who was obliged to effect changes.

Mediavest Ltd

An Post

€347,747

Total Expenditure Incurred in 2015

 

€639,058

Description of Advertising Campaign

Company Engaged to Promote Department’s Policy/Programme

Cost Incurred in 2016

Advertising campaign to raise awareness of the Prompt Payment Code

Strategem b.t.l. Ltd.

€36,232

Information campaign for the implementation of the Construction Contracts Act, 2013

Mediavest Ltd

€19,523

Newspaper   advertising regarding mandatory e-filing campaign. Companies obliged to file annual returns with CRO electronically in 2017.

Mediavest Ltd

€40,617

Web development and creative video and radio production costs associated with the   actionplanforjobs.ie awareness campaign to promote business supports for   SMEs.

Atomic Advertising Ltd

€12,054

Total Expenditure Incurred in 2016

 

€108,426

 

 

 

Description of Advertising Campaign

Company Engaged to Promote Department’s Policy/Programme

Cost Incurred in 2017

Advertising campaign to raise awareness of the Prompt Payment Code

Strategem b.t.l. Ltd.

€25,165

Information campaign for the implementation of the Construction Contracts Act, 2013

Mediavest Ltd

€1,765

Workplace   Relations Commission advert in National Ploughing Championship catalogue

Guerin Media Ltd

€1,230

Radio and newspaper advertising relating to the Workplace Relations Commission’s “Walk Through Working Life” campaign launched at the 2017 Ploughing Championships

Fuzion Communications

€4,404

Advertising in relation to the opening of the Workplace   Relations Commission Sligo Office

Sligo Weekender

Sligo Champion

€3,198

Newspaper and   radio advertising regarding mandatory e-filing campaign. Companies now obliged to file annual returns with CRO electronically.

Mediavest Ltd

161,249

Total Expenditure Incurred in 2017

 

€197,011

 

 

 

Description of Advertising Campaign

Company Engaged to Promote Department’s Policy/Programme

Cost Incurred to date in 2018

Advertisement in   the August 2018 edition of the Accountancy Ireland magazine to create awareness of the supportingsmes.ie online tool

Chartered Accountants Ireland

€3,247

Design of advertising for Workplace Relations Commission stand at National Ploughing Championships

Fuzion Communications

€2,277

Workplace   Relations Commission employment rights public awareness campaign – Market Garden

Irish Farmers Journal

€8,467

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships 

Irish Farmers Journal

€3,764

Advertisement promoting Workplace Relations Commission stand at the National Ploughing   Championships

Westmeath/Offaly Independent Print Co Ltd

€708

Radio advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Midlands 103

€5,910

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships  

National Ploughing Catalogue

€431

Newspaper and social media advertising to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding  

Mediavest Ltd

€13,419

Total Expenditure Incurred to date in 2018

 

€38,223

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