Dáil Éireann Debate, Tuesday - 20 November 2018
521. Deputy Brendan Howlin asked the Minister for Agriculture, Food and the Marine if his Department has carried out advertising campaigns to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48306/18]
View answerThe vast bulk of my Department's advertising is in respect of press notices in the specialised farming press, provincial and national newspapers. This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.
Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Advertising campaigns related to forestry, fisheries, aquaculture license applications, various Department schemes and services, and animal health and welfare.
Due to the volume of individual adverts, it is not possible to list all instances of advertising. The following table sets out the main campaigns and the total advertising expenditure for the five years, as requested.
2014
|
Title of Policy or Programme Campaign |
|
Awards of €20m for Agri-Food and Forest Research |
|
Rural Development Programme |
|
North Irish Sea Razor Clam Consultation 2014 |
|
Consultation on changes to the razor clam fishery in the vicinity of Natura 2000 sites off Wexford at Cahore and Rosslare |
|
Fishing Opportunities for 2015 |
|
Draft Policy Statement on Blue Whiting (2014) |
|
Regulatory Impact Assessment of the Proposal for a Bill to amend the Sea Fisheries & Maritime Jurisdiction Act 2006 |
|
Fire Awareness |
|
Ongoing promotion of forestry |
|
Wood promotional programme 2014 |
|
Contribution to publication of 'Oak-fine timber in 100 years' |
|
Ongoing promotion of forestry |
|
Miscellaneous Public Notices |
|
Advertisement of Statutory Instruments |
|
Total expenditure €287,131 |
2015
|
Title of Policy or Programme Campaign |
|
Seafood Development Programme 2014-2020 & Draft Environmental Report and AA Screening |
|
National Strategic Plan For Sustainable Aquaculture Development |
|
Non-Commercial Pot Fishing Consultation 2015 |
|
Fishing Opportunities for 2016 |
|
Proposal to limit the number of multi-rigged fishing gear towed simultaneously |
|
Proposal to increase the allocation to the Celtic Sea Herring Sentinel Fishery for 2016 |
|
Ongoing promotion of forestry |
|
Miscellaneous Public Notices |
|
Advertisement of Statutory Instruments |
|
Total expenditure €230,160 |
2016
|
Title of Policy or Programme Campaign |
|
Awards of €28m for Agri-Food and Forest Research |
|
Rural Development Programme |
|
Consultation: Draft Fisheries Natura Plan for Dundalk Bay 2016-2020 |
|
Consultation: Draft Mitigation Response Plan for scallop fishery off Wexford Coast |
|
Consultation: Draft Fisheries Natura Plan for Castlemaine Harbour 2016 - 2026 |
|
BPS Online applications information campaign |
|
Requirements for the suckler farmer of the Beef Data and Genomics Programme |
|
Fishing Opportunities for 2017 |
|
Review of Replacement Capacity Requirements under Sea Fishing Boat Licensing Policy |
|
2016 North West Herring Scientific Quota |
|
Scheme Funding available from Department |
|
Ongoing promotion of forestry |
|
Miscellaneous Public Notices |
|
Advertisement of Statutory Instruments |
|
Total expenditure €312,021 |
2017
|
Title of Policy or Programme Campaign |
|
Farm Safety Promotion |
|
Sheep Clean Livestock Policy |
|
Food Wise 2017 Conference |
|
Green Low-Carbon Agri-Environment (GLAS) Scheme radio advert encouraging participants to submit their Nutrient Management Plan |
|
Rural Development Programme |
|
Consultation:Management of Velvet Crab |
|
Independent Aquaculture Licensing Review |
|
BPS Online applications information campaign |
|
Fishing Opportunities for 2018 |
|
Consultation on amendment to Statutory Instrument 621 of 2011 – Fisheries (Amendment) Act 1997 (Prescribed Organisations for the Aquaculture Licences Appeals Board) Regulations 2011. |
|
Consultation on amendment to Statutory Instrument 621 of 2011 – Fisheries (Amendment) Act 1997 (Prescribed Organisations for the Aquaculture Licences Appeals Board) Regulations 2011. |
|
Review of Mackerel Allocation Policy between the Fleet segments (2017) |
|
Dog Purchase radio campaign |
|
Avian Influenza information campaign |
|
Scheme Funding available from Department |
|
Quota Balancing for Pelagic Stocks (2017) |
|
Ongoing Promotion of forestry |
|
Miscellaneous Public Notices |
|
Advertisement of Statutory Instruments |
|
Total expenditure €544,657 |
2018 to date
|
Title of Policy or Programme Campaign |
|
Agri-Food and Forest Research |
|
Sheep Clean Livestock Policy |
|
Rural Development Programme |
|
Consultation: Proposal for conservation measures for Brown Crab Consultation: Proposal to Increase the MnCRS for Razor Clam in the North Irish Sea |
|
Consultation: Draft Fishery Natura Plan for Irish Sea Mussel Seed Fishery for the years 2018-2023 |
|
BPS Online applications information campaign |
|
Trawling Activity inside the 6 nautical mile zone |
|
Ongoing Promotion of forestry |
|
Woodland Environment Fund |
|
Forest Fire Awareness |
|
Sector Expert Profile on careersportal.ie |
|
Miscellaneous Public Notices |
|
Advertisement of Statutory Instruments |
|
Total expenditure €283,703 |
