Skip to main content
Normal View

Departmental Advertising Campaigns

Dáil Éireann Debate, Tuesday - 20 November 2018

Tuesday, 20 November 2018

Questions (545)

Brendan Howlin

Question:

545. Deputy Brendan Howlin asked the Minister for Communications, Climate Action and Environment if his Department has carried out advertising campaigns to promote policies or programmes being implemented by his Department; the campaign or relevant programme; the cost of advertising in publications, broadcast advertising, outdoor advertising and other consultancy or production costs for each of the past five years; and if he will make a statement on the matter. [48298/18]

View answer

Written answers

My Departmental remit includes complex policy areas, oversight of State regulation and service provision across key strategic services such as energy and public service broadcasting, as well as regulation of sectors such as mining and hydrocarbon exploration. Given the technical complexity, economic significance and community interest in these areas, there is a requirement to disseminate information and to address specific issues as they arise. My Department therefore necessarily incurs some expenditure on a number of advertising campaigns to promote its policies / programmes from time to time. In procuring these services, my Department always seeks to ensure value for money and the keeping of expenditure to the minimum necessary.

The information requested is outlined in tabular format:

Cost for each past five years  €

 Campaign / Relevant Programme

 Advertising in publications / Broadcast Advertising / Outdoor Advertising / Other consultancy or production

2014

2015

2016

2017

to date 2018

Waste Campaign - phase out of flat rate fees, awareness etc

 

 

405,023

74,458

 

Tidy Towns

 

 

 

2,521

 

Anti-Dumping Initiative

Figures relate to total cost as it is not possible to give breakdown

 

 

 

1,205

 

ObSERVE

Other consultancy or Production

 

 

 

 

2,017

Local Agenda 21 Scheme (Local Environmental Partnership Fund)

Advertising in publications

5,230

4,649

4,732

5,835

5,470

Designation of Events of Major Importance to Society

Advertising in publications

4,980

6,653

 

 

 

Advertisement of Order Designating Events of Major Importance to Society (S.I 465 of 2017)

Broadcast advertising

 

 

 

31

 

Ploughing Champingship - Facebook adverts  

Advertising in publications

 

 

 

 

369

Phone Book - Golden Pages  (advertising non classified Directory

Advertising in publications

 

 

4,908

5,727

 

Irish Language Scheme -  Advertising in Tuaraisc (Online magazine)  

Advertising in publications

 

 

 

 

1,721

Clean Air Award, Sustainable Award and Climate Change Award

Advertising in publications

 

 

 

12,300

 

Geoscience Ireland

Advertising in publications

1,823

2,442

1,747

6,622

6,932

INFOMAR

Advertising in publications

12,970

12,970

12,970

12,970

12,970

Advertising in publications

14,448

25,583

18,929

51,501

12,345

Broadcasting advertising

 

 

 

 

865

Tellus

Other consultancy or Production

 

285

 

 

 

Advertising in publications

 

 

 

5,842

 

Consultation on draft National Adaptation Framework in line with the requirements of Climate Action and Low Carbon Development Act 2015

Other consultancy or Production

 

 

 

10,744

 

National Adaptation Framework

Other consultancy or Production

 

 

 

7,699

 

Publicity for National Dialogue on Climate Action (NDCA) Athlone & Tralee (Newspapers, social media)

Advertising in publications

 

 

 

 

25,500

Project Ireland smock alley event

Advertising in publications

 

 

 

 

25,188

Tidy towns - Our community climate action award

Advertising in publications

 

 

 

1,210

3,628

Celebrating 30 Years of the IPCC - Communication, education and outreach on the IPCC and climate change

Advertising in publications

 

 

 

 

36,531

Advertising in publications

 

 

 

6,738

 

National Mitigation Plan

Other consultancy or Production

 

 

 

54,248

 

Advertising in publications

 

 

15,018

60,918

 

Broadcasting advertising

 

 

60,426*

43,285

 

Trading Online Voucher Scheme

Other consultancy or Production

 

 

6,842

8,716

 

Getting Citizens Online Programme

Advertising in publications

 

 

 

1,175

1,476

Promote EU LIFE Information day

Advertising in publications

 

 

 

1,947

 

Ireland's Renewable Energy Transformation

Advertising in publications

 

 

 

 

9,471

Publishing of notices in local newspapers, informing the public of the Minister's intention to grant   Prospecting and Mining Licences

Advertising in publications

18,069

13,495

22,900

 

 

  *€3075 of this figure is for a digital publication for the independent

Top
Share