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Departmental Expenditure

Dáil Éireann Debate, Wednesday - 19 December 2018

Wednesday, 19 December 2018

Questions (295)

Barry Cowen

Question:

295. Deputy Barry Cowen asked the Minister for Business, Enterprise and Innovation the amount spent on marketing and media by her Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if she will make a statement on the matter. [54000/18]

View answer

Written answers

The table below provides details of expenditure incurred by my Department and its Offices on marketing and media, including advertising campaigns, over the period 2016 to date.

It is not possible at this stage to provide details of the projected spend by my Department in 2019 on marketing and media initiatives as projects which are considered beneficial will only be identified over the course of the year.

With regard to the Offices under the aegis of my Department, the Companies Registration Office estimates that it will spend €103,000 on business awareness campaigns in 2019. Due to the change of name of the Patents Office to the Intellectual Property Office of Ireland, it is estimated that expenditure of €30,000 will be incurred by that Office on marketing and media in this regard in 2019.

My Department and its Offices use external service providers having regard to the business needs for such services. In engaging such providers, the Department and its Offices are mindful of the need to secure value for money and, accordingly, strive to keep costs to the minimum.

Expenditure incurred by the Department of Business, Enterprise and Innovation and its Offices over the period 2016 to date on Marketing, Media and Advertising Campaigns

Description of Marketing/Media Initiative and Advertising Campaign

Service Provider

Cost Incurred in 2016

Advertising campaign to raise awareness of the Prompt Payment Code

Strategem b.t.l. Ltd.

€36,232

Information campaign for the implementation of the Construction Contracts Act, 2013

Mediavest Ltd

€19,523

Newspaper advertising regarding mandatory e-filing campaign. Companies obliged to file annual returns with CRO electronically in 2017.

Mediavest Ltd

€40,617

Web development and creative video and radio production costs associated with the actionplanforjobs.ie awareness campaign to promote business supports for SMEs.

Atomic Advertising Ltd

€12,054

Communications Services for WRC including PR, media monitoring, advising on design, content and production of reports and brochures.

Barberry Ltd

€4,982

Design of Digital distribution of DBEI Business Bulletin

Acton BV

€1,623

WRC Magazine Advert

TFS Media Agency T/A 256 Media

€677

Communication Services for WRC, including media Monitoring

Fuzion Communications

€443

WRC branded promotional pens

National Pen Ltd

€996

WRC Exhibition space

National Ploughing Association of Ireland

€2,394

WRC at SFA Annual Conference 2016

IBEC-Small Firms Association

€2,399

WRC Exhibition Stand at TY Expo 2016

Transition Year Ireland

€517

WRC Exhibition Stand at ISME 2016 National Conference

Irish Small and Medium Enterprise Association

€1,599

Total Expenditure Incurred in 2016

€124,056

Description of Marketing/Media Initiative and Advertising Campaign

Service Provider

Cost Incurred in 2017

Advertising campaign to raise awareness of the Prompt Payment Code

Strategem b.t.l. Ltd.

€25,165

Information campaign for the implementation of the Construction Contracts Act, 2013

Mediavest Ltd

€1,765

Workplace Relations Commission advert in National Ploughing Championship catalogue

Guerin Media Ltd

€1,230

Radio and newspaper advertising relating to the Workplace Relations Commission’s “Walk Through Working Life” campaign launched at the 2017 Ploughing Championships

Fuzion Communications

€4,404

Advertising in relation to the opening of the Workplace Relations Commission Sligo Office

Fuzion Communications

€3,198

Design of advertisements for WRC

Fuzion Communications

€5,899

Production/design of artwork for WRC

Paul Martin Communications Ltd

€148

Design and production of pull up banners for WRC

Hudson Print Room Ltd

€1,107

Artwork for WRC work programme

Print Stations

€117

Provision of Communication services to the Workplace Relations Commission

Fuzion Communications

€12,122

WRC Jobs Expo Stand

Careers Unlimited

€3,690

WRC Jobs Expo Stand

Careers Unlimited

€2,592

Supply and set up WRC Marquee at National Ploughing Championships

All in One Event Hire

€4,898

WRC Exhibition space, admission tickets

National Ploughing Association of Ireland

€4,902

WRC Exhibition Stand at TY Expo 2017

Transition Year Ireland

€517

WRC Exhibition Stand at Zeminar 2017

Zeminar

€2,454

WRC at SFA Annual Conference 2017

IBEC-Small Firms Association

€2,460

WRC Exhibition Stand

ICTU

€450

Design, production, delivery and erection of WRC Serpentine Exhibition stands and banners

Applied Signs and Display Ltd

€34,409

Newspaper and radio advertising regarding mandatory e-filing campaign. Companies now obliged to file annual returns with CRO electronically.

Mediavest Ltd

€161,249

Design of Digital distribution of DBEI Business Bulletin

Acton BV

€1,623

Total Expenditure Incurred in 2017

€274,399

Description of Marketing/Media Initiative and Advertising Campaign

Service Provider

Cost Incurred to date in 2018

Advertisement in the August 2018 edition of the Accountancy Ireland magazine to create awareness of the supportingsmes.ie online tool

Chartered Accountants Ireland

€3,247

Advertising Location Signs for WRC at the Tullamore Show

Tullamore & County Offaly Show

€100

Advertising costs relating to the recruitment of external adjudicators

Public Appointments Commission

€3,424

Adverts costs in Agriland (On Line advertising)

Fuzion Communications

€1,476

Newspaper advertisements seeking written submissions in respect of the Labour Court review of Joint Labour Committees 2018

Media Vest Limited

€7,169

Design of advertising for Workplace Relations Commission stand at National Ploughing Championships

Fuzion Communications

€2,287

Workplace Relations Commission seminar - The World of Work – A shifting landscape – design of brochures and PR

Fuzion Communications

€3,266

Workplace Relations Commission employment rights public awareness campaign – Market Garden

Irish Farmers Journal

€8,467

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Irish Farmers Journal

€3,764

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Westmeath / Offaly Independent Print Co Ltd

€708

Radio advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Midlands 103

€5,910

Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships

Guerin Media Ltd

€431

Newspaper advertising to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding

Mediavest Ltd

€10,677

Targeted LinkedIn campaign to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding

Spark Foundry

€2,742

Printing of Trade Licensing information leaflets

Print Depot

€215

Communication services for WRC including PR, Advising on the design, content and production of reports, brochures, documents and audio-visual concepts and productions, media monitoring

Fuzion Communications

€8,961

Print and supply for Ploughing

Vestigo Logistics Ltd

€7,770

Design and Print for Ploughing Marquee

Vestigo Logistics Ltd

€1,769

WRC branded promotional pens

National Pen Company

€2,810

Promotional merchandise, mugs, bags, highlighters, bottles and WRC branded Jackets and Polo shirts

Zip Office Solutions

€12,528

WRC Exhibition space

National Ploughing Association of Ireland

€4,953

WRC at Taking care of Business exhibition

Health & Safety Authority

€727

WRC Exhibition Stand School Summit

Bell Media Ltd

€2,706

WRC Exhibition Stand at ITBA Expo 18

Irish Thoroughbred Breeders Association

€1,230

WRC Jobs Expo Stand

Careers Unlimited

€9,840

WRC Exhibition Stand at Retail Retreat 2018

Retail Excellence Services Ltd

€3,075

WRC Stand at GradIreland Live

GTI Media Ltd

€2,429

WRC HR Leadership Summit 2018 Sponsorship

IBEC-Small Firms Association

€6,150

WRC Trade Stands advertising and Entrance Tickets

Tullamore and County Offaly Agricultural Show

€819

WRC Conference Stand and Media Advertising

Business Studies Teachers Association of Ireland

€500

WRC Marquee set up National Ploughing Championships

All in One Event Hire

€4,971

WRC Stand at ISME Annual Conference 2018

Irish Small and Medium Enterprise Association

€2,768

WRC Chair and Table Rental for Exhibition

Exhibition and Conference Services Ltd

€160

WRC Chair and Table Rental for Exhibition

Total Event Rental

€268

Design of Digital distribution of DBEI Business Bulletin

Acton BV

€1,623

Print and delivery of 6,000 Brexit Ready leaflets

Fine Print Ltd

€610

Print and delivery of 3,000 Brexit Ready leaflets

Impress Printing Works Ltd

€330

Printing of 6 DBEI and GOI branding pull ups (inc. provision of poles and carry cases)

Power Design

€1,205

Design and print of Brexit leaflets for the National Ploughing Championships

Wilson Creative

€861

Nomadic Stand

Wilson Creative

€470

Nomadic Stand

Wilson Creative

€1,180

Total Expenditure Incurred in 2018

€134,596

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