The Press and Communications Office in my Department is the primary point of contact between the Department and members of the media, as well as members of the general public. The office is responsible for communicating with media and members of the public regarding the work of the Minister, the Minister of State and the Department of Agriculture, Food and the Marine.
The Department's social media presence is also managed by the Press and Communications Office.
My Department did not engage external public relations services.
The vast bulk of my Department's advertising is in respect of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience.
Advertising & Publicity 2018
|
Event/Campaign
|
Total €
|
Media Type
|
|
Basic Payment Scheme Campaign encouraging farmers to use the Departments online application system, www.agfood.ie, to apply for their Basic Payment.
|
14,065
|
Newspaper
|
|
Basic Payment Scheme one to one clinic adverts
|
21,588
|
Newspaper
|
|
Backyard Poultry
|
478
|
Newspaper
|
|
Advertisement of Statutory Instruments
|
13,420
|
Newspaper
|
|
CAP 2020 Public Consultations
|
14,983
|
Newspaper
|
|
CAP 2020 Public Consultations
|
2,460
|
Agriland Online
|
|
Clean Livestock Policy for Sheep
|
8,105
|
Newspaper
|
|
Clean Livestock Policy for Sheep
|
1,230
|
Agriland Online
|
|
Draft Fishery Natura plan –Public Consultation
|
587
|
Newspaper
|
|
Freshwater Pearl Mussel Consultation
|
2,183
|
Newspaper
|
|
Sheep Welfare Scheme – Commencement of Year 2
|
8,518
|
Newspaper
|
|
Equine Derogation Advert
|
1,823
|
Newspaper
|
|
Forestry Skills Training-Call for proposal
|
839
|
Newspaper
|
|
Closing Date Reminder Nitrates Record forms
|
2,194
|
Newspaper
|
|
Closing Date Reminder Nitrates Record forms
|
4,305
|
Agriland Online
|
|
2019 Scheme of investment aid for development of the Commercial Horticulture Sector
|
3,014
|
Newspaper
|
|
2018 Scheme of investment aid for development of the Commercial Horticulture Sector
|
3,083
|
Newspaper
|
|
Public consultation on Brown Crab and Razor Clams
|
773
|
Newspaper
|
|
Ploughing Adverts
|
5,284
|
Newspaper
|
|
Aquaculture License Decisions
|
30,439
|
Newspaper
|
|
Fishery Management Notices
|
9,963
|
Newspaper
|
|
Miscellaneous Public Notices
|
37,222
|
Newspaper
|
|
|
|
|
|
|
186,556
|
|
*Mediavest held the central Government contract for the provision of the majority of advertising needs. They are currently a framework member on the Framework Agreement for the Media Planning Strategy & Buying in Lots 2 & 3. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services, Recruitment and Public Notices.
