Dáil Éireann Debate, Wednesday - 19 December 2018
570. Deputy Barry Cowen asked the Minister for Employment Affairs and Social Protection the amount spent on social media by her Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if she will make a statement on the matter. [53989/18]
View answerMy Department administers over 70 separate schemes and services, which affect the lives of almost every person in the State. The Department is fully committed to ensuring that members of the general public are fully aware of the welfare supports and services available, as well as ensuring key changes are communicated to them. Public information campaigns are therefore an important part of the Department’s work.
The Department’s public information and advertising campaigns span national and regional print media and radio, outdoor and social media advertising channels. Expenditure on these channels will vary from year to year depending on the range and number of new initiatives or required messaging. As such, it is not possible to supply a figure for projected social media advertising spend in 2019.
Details of spend on social media advertising in the years 2016, 2017 and 2018 are detailed below:
|
Year |
Total Social Media Advertising Costs (Ex. VAT) |
|
2016 |
Nil |
|
2017 |
€15,500 |
|
2018 |
€4,528.52* |
* Social media advertising costs until 17 December 2018
