Dáil Éireann Debate, Tuesday - 15 January 2019
125. Deputy Joan Burton asked the Taoiseach and Minister for Defence the budget and spend in his Department for marketing, media and social media in each of the years from 2016 to 2018; the projected spend for 2019; and if he will make a statement on the matter. [54461/18]
View answerMy Department does not have a specific budget for marketing, media and social media items, nor did it incur any costs in relation to marketing. The table below outlines expenditure on advertising for the period in question. The projected spend for 2019 is approximately €101,000. Additional ad hoc costs for one off events may occur, in which case the expense is covered by the Branch administering the event from within their own budget.
|
Expenditure |
Amount |
|
Advertising Costs 2016 |
€92,387.91 |
|
Advertising Costs 2017 |
€97,562.81 |
|
Advertising Costs 2018 |
€110,625.04 |
The expenditure outlined in the table above for advertising, includes costs associated with a Be Winter Ready information campaign which my Department runs each year which involves advertising on Twitter. The associated costs for this element for the years requested are outlined as follows.
|
Expenditure |
Campaign |
Costs |
|
Be Winter Ready 2018-2019 |
Twitter campaign |
€5,535.00 |
|
Be Winter Ready 2018-2019 |
Management of Twitter Campaign |
€2,583.00 |
|
Be Winter Ready 2017-2018 |
Twitter campaign |
€5,535.00 |
|
Be Winter Ready 2017-2018 |
Management of Twitter campaign |
€2,583.00 |
|
Be Winter Ready 2016-2017 |
Twitter campaign |
€5,043.00 |
|
Be Winter Ready 2016-2017 |
Management of Twitter campaign |
€1,476.00 |
It is anticipated that expenditure for the 2019-2020 Be Winter Ready Campaign will be in line with recent years.
