Dáil Éireann Debate, Wednesday - 6 March 2019
141. Deputy Catherine Murphy asked the Minister for Justice and Equality the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11125/19]
View answerMy Department made use of the advertising methods referenced as part of two information campaigns in 2018. These approaches allowed the campaigns to target specific demographic groups which were targets of the campaigns but which may not be readily accessed through traditional channels such as broadsheet newspaper advertising.
The Department spent €17,470 in 2018 promoting the "What would you do?" national awareness campaign on domestic violence on social media. This comprised of €13,557 on Facebook, €2,157 on Instagram and €1,756 on Twitter.
The Department also made use of such channels in 2018 to help promote its annual fireworks awareness campaign in the run up to Halloween. €1,637.02 was spent on Facebook. A further €3,868.38 was spent on online promoted content of the type specified for the campaign in addition to €430.50 for online campaign management fees.
The Department has not accrued any such expenditure thus far in 2019.
