Skip to main content
Normal View

Departmental Advertising Expenditure

Dáil Éireann Debate, Wednesday - 6 March 2019

Wednesday, 6 March 2019

Questions (153, 154)

Catherine Murphy

Question:

153. Deputy Catherine Murphy asked the Minister for Business, Enterprise and Innovation the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019 by campaign and social media platform used; and if she will make a statement on the matter. [11114/19]

View answer

Catherine Murphy

Question:

154. Deputy Catherine Murphy asked the Minister for Business, Enterprise and Innovation if she has engaged and or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if she will make a statement on the matter. [11131/19]

View answer

Written answers

I propose to take Questions Nos. 153 and 154 together.

Details of expenditure incurred by my Department and its Offices during 2018 on social media advertising and online promoted content are set out in the following table.  To date in 2019 no amount has been spent in this regard; projects where the use of social media may be considered worthwhile will be considered on a case by case basis.

Company /PR Online Ad Agency

Social Media advertising

Online promoted content including side bar, above the line, pop website ads

Campaign

Social Media Platform

Amount spent

Spark Foundry

Targeted LinkedIn campaign to promote awareness of Disruptive Technologies Innovation Fund and the launch of the first call for funding

Promoted Post

Disruptive Technologies Innovation Fund

Linkedin Creative

€5,651.01

Top
Share