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Departmental Advertising Expenditure

Dáil Éireann Debate, Wednesday - 6 March 2019

Wednesday, 6 March 2019

Questions (314, 315)

Catherine Murphy

Question:

314. Deputy Catherine Murphy asked the Minister for Housing, Planning and Local Government the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11124/19]

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Catherine Murphy

Question:

315. Deputy Catherine Murphy asked the Minister for Housing, Planning and Local Government if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; the amount spent by company; and if he will make a statement on the matter. [11141/19]

View answer

Written answers

I propose to take Questions Nos. 314 and 315 together.

Press and public relations functions, including the placing of advertisements, are generally undertaken by my Department's Press Office. The engagement of external expertise is only considered where the issues involved require expert skills or capabilities that are not readily available within my Department.

The details requested in relation to expenditure for the period 1 January 2018 to 19 December 2018 have previously been provided in replies to Questions Nos. 625 of 2 October 2018, 667 of 20 November 2018 and 575 of 19 December 2018. The information outstanding in respect of the intervening period is currently being collated in my Department and will be forwarded to the Deputy in accordance with Standing Orders.

The following deferred reply was received under Standing Order 42A
The details in relation to relevant expenditure since 19 December 2018, which I committed to supplying in my reply of 6 March 2019 are set out in the following table.

Amount

Campaign

Social Media Platform

€150

Vacant Homes advertising

Facebook and Twitter.

€1,291

Electoral Register Modernisation Project

Facebook

€1,291

Electoral Register Modernisation Project

Twitter

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