Dáil Éireann Debate, Wednesday - 6 March 2019
83. Deputy Catherine Murphy asked the Minister for Finance the amount spent on social media advertising and online promoted content (details supplied) in 2018 and to date in 2019, by campaign and social media platform used; and if he will make a statement on the matter. [11121/19]
View answerThe following table contains the information requested.
|
Year |
Description |
Amount |
|
2018 |
Switch Your Bank* (of which: YouTube) *all recoupable from the banks** |
€402,210 (€8,896) |
|
2019 |
Nil |
€ 000 |
**The Switch Your Bank campaign is funded, in its entirety, by AIB and Permanent TSB, as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.
- The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
- The contract with Language Communications permitted them to appoint subcontractors for provision of services.
- Phase one of the public awareness campaign cost €738,000 in total.
- Phase two of the public awareness campaign will cost €405,900 in total.
- An additional €369 was spent on web hosting for the Switch Your Bank campaign.
