Dáil Éireann Debate, Wednesday - 6 March 2019
84. Deputy Catherine Murphy asked the Minister for Finance if he has engaged and-or consulted with a public relations online advertising agency regarding social media advertising and online promoted content in 2018 and to date in 2019; and the amount spent by company; and if he will make a statement on the matter. [11138/19]
View answerIn 2018, my Department engaged Language Communications to promote the Switch Your Bank Campaign. The cost was €402,210 and the Switch Your Bank campaign is funded, in its entirety, by AIB and Permanent TSB, as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.
My Department facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
My Department has not engaged or consulted with any public relations online advertising agency regarding social media advertising and online promoted content to date in 2019.
