Tuesday, 9 July 2019

Questions (117)

Peadar Tóibín

Question:

117. Deputy Peadar Tóibín asked the Taoiseach and Minister for Defence the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29389/19]

View answer

Written answers (Question to Defence)

I have set out the details of the digital marketing agency and the costs incurred by my Department in relation to the Be Winter Ready campaign in the table below. There was no expenditure in this regard in 2011, 2012 or 2013, nor was there any expenditure to date in 2019, as the campaign is carried out in the last quarter of the year.

The advertisements were targeted at the general public within Ireland and the purpose of these advertisements was to inform the public of the annual ‘Be Winter Ready’ campaigns on behalf of the Government Task Force on Emergency Planning. The costs incurred did not relate to policy initiatives.

2014

2015

2016

2017

2018

TOTAL

Be Winter Ready Twitter campaign

€3,690.00

€5,041.78

€5,043.00

€5,535.00

€5,535.00

€24,844.78

Management of Twitter campaign

€2,214.00

€2,214.00

€1,476.00

€2,583.00

€2,583.00

€11,070.00