Departmental Advertising Data

Tuesday, 9 July 2019

Questions (159)

Peadar Tóibín

Question:

159. Deputy Peadar Tóibín asked the Minister for Finance the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29392/19]

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Written answers

Minister for Finance

The amount my Department spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements is outlined in the attachment document.

Year	Supplier	Amount spent on digital marketing	Items on which funds were spent	The criteria by which target audiences were selected	The amount of the digital spend targeted here	The amount of the digital spend targeted abroad	The amount that related to private companies	The amount that related to policy initiatives	The purpose of the digital advertisements
2015	Carr Communications	€37,018.30 (Incl VAT)	Mortgage Arrears Communication Campaign (digital marketing was included but it is not possible to provide a breakdown of how much of the contract was specifically digital marketing).	Those in mortgage arrears.	Unable to disaggregate from total amount.	Unable to disaggregate from total amount.	Unable to disaggregate from total amount.	A Government Decision on mortgage arrears in May 2015, and under the direction of the Cabinet Committee on Construction 2020, Housing Planning & Mortgage Arrears, the Department was tasked with the coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.	The coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.
2016	Carr Communications	€73,135.76 (Incl VAT)	Mortgage Arrears Communication Campaign (digital marketing was included but it is not possible to provide a breakdown of how much of the contract was specifically digital marketing).	Those in mortgage arrears.	Unable to disaggregate from total amount.	Unable to disaggregate from total amount.	Unable to disaggregate from total amount.	A Government Decision on mortgage arrears in May 2015, and under the direction of the Cabinet Committee on Construction 2020, Housing Planning & Mortgage Arrears, the Department was tasked with the coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.	The coordination of a communications campaign to publicise State-funded services for borrowers in mortgage arrears.
2017 2017	Language Communications Ltd Twitter Twitter	€421,460.42 (Incl VAT) (this figure includes €28,000 for web development) European Financial Forum (EFF) €24.60 Switch your Bank €73.80 Total:€98.40 including VAT	Research, Creative, Web Development, Project Management, Media Buys 1 x Tweets 4 x Tweets	Consumers in the Irish financial services market Location – Ireland Location – Ireland	Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad. 100% 100%	Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad. Nil Nil	All Nil Nil	€24.60 €73.80	Public awareness campaign Switch Your Bank. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans AIB and Permanent TSB are required to provide funding to a public awareness campaign (such campaign to be facilitated by Ireland through an appropriate state body) to raise awareness and promote customer switching of financial products. Awareness of European Financial Forum Awareness of the Switch your Bank Campaign
2018	Language Communications Ltd	€402,210.00 (Incl VAT)	Creative, Web Development, Project Management, Media Buys	Consumers in the Irish financial services market	Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.	Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.	All		Public awareness campaign Switch Your Bank. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans AIB and Permanent TSB are required to provide funding to a public awareness campaign (such campaign to be facilitated by Ireland through an appropriate state body) to raise awareness and promote customer switching of financial products.
2019	Language Communications Ltd	€2,066.40 (Incl VAT)	Web Hosting	Consumers in the Irish financial services market	Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.	Unable to disaggregate from total amount. The campaign is targeted at any consumers in the Irish financial services market whether at home or abroad.	All		Public awareness campaign Switch Your Bank. As part of a range of competition measures agreed with the European Commission under their respective EU-Restructuring plans AIB and Permanent TSB are required to provide funding to a public awareness campaign (such campaign to be facilitated by Ireland through an appropriate state body) to raise awareness and promote customer switching of financial products.